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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 11:45am - 12:30pm
Do Brands & Influencers Always Mix?

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For decades, brands have always debated the value of partnering with a celebrity to help create a more impactful message that people remember. With a new crop of celebrities — influencers — now creating content for brands, many companies are again wrestling with how to best leverage this new type of talent.

In this panel, we will explore how to select, work with, and accentuate partnerships between brands and influencers. In particular, we will discuss what to look for throughout the selection and creation process, how to make sure that the right audience sees your content, and how to format your content so people want to consume it and share it. Perhaps most importantly, we will discuss what not to do when working with influencers and common mistakes brands make. 

Don't miss YouTube celeb Jessica Harlow! 

avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →

avatar for Jessica Harlow

Jessica Harlow

Style & Motivational Guru (@JessicaHarlow)
Jessica Harlow describes herself as “a little girl with big dreams… and a downright dangerous obsession for glamour.” The 24-year-old New York City native is best known as a popular online Style & Motivational Guru. With a following of 600k+ subscribers between her two YouTube channels, Jessica is inspiring many young women to put their best selves forward one video at a time!
avatar for Sarah Malkin

Sarah Malkin

VP & General Manager of Programming (@SarahBMalkin), Maker Studios
Sarah Malkin serves as Vice President of Programming at Maker Studios, overseeing the development and acquisition of original content to be distributed across platforms.  She previously held the role of Vice President and General Manager of Life + Style, leading all aspects of programming and partnerships for Maker's lifestyle business, and prior to that was Vice President and Head of Branded Entertainment, spearheading initiatives with... Read More →
avatar for Ben Witt

Ben Witt

Director of Sales (@TheBenWitt), Maker Studios
Ben Witt is a Sales Director at Maker Studios, a Walt Disney company and the largest content producer in the world, reaching over 600 million viewers globally across 55,000 influencers. He helps brands tell their stories and inspire audiences through engaging, influencer-driven content. Ben studied Sociology and Business at the University of Vermont and is currently living in Brooklyn, the center of the known universe. 

Tuesday October 6, 2015 11:45am - 12:30pm
Room 313