For decades, brands have always debated the value of partnering with a celebrity to help create a more impactful message that people remember. With a new crop of celebrities — influencers — now creating content for brands, many companies are again wrestling with how to best leverage this new type of talent.
In this panel, we will explore how to select, work with, and accentuate partnerships between brands and influencers. In particular, we will discuss what to look for throughout the selection and creation process, how to make sure that the right audience sees your content, and how to format your content so people want to consume it and share it. Perhaps most importantly, we will discuss what not to do when working with influencers and common mistakes brands make.
Don't miss YouTube celeb Jessica Harlow!
