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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 3:00pm - 3:45pm
Branded Entertainment or Entertainment Brand: Content as Franchise

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What are the best strategies to create and distribute "branded entertainment" in this multi-platform world; and how do we define it? A lot of brands experiment with branded content in an opportunistic, campaign-driven, one-off manner.  But smart, content-focused brands are devising strategies to incorporate social media distribution, and building communities and influencers to amplify content that lives beyond the campaign.

In this session, Canvas Media Studios CEO, David Tochterman, will discuss the methodology behind using long-form storytelling to create brand relevant IP which drives organic audience engagement, brand integration and even transactions while remaining at its core valuable entertainment IP.

 


Speakers
avatar for David Tochterman

David Tochterman

Co-Founder (@dtoc), Canvas Media Studios
David is the CEO of Canvas Media Studios which he co-founded with Emmy Award winning digital creator Bernie Su.  Canvas' most recent project VANITY is a partnership with StyleHaul and Maybelline.   Previous projects include the groundbreaking interactive web series THE LIZZIE BENNET DIARIES, an adaptation of Jane Austen's Pride and Prejudice which won the first Prime Time Emmy for a You Tube distributed series in 2013... Read More →

Track Hosts
avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →


Tuesday October 6, 2015 3:00pm - 3:45pm
Room 313

Attendees (25)