Pre-roll is dead. Banners dead. A very small percentage of people actually click or even see your display ads anymore. So what’s next for advertising and media? Solutions like native advertising and content marketing make marketing more palatable by serving the customer’s needs, rather than banging messaging over their heads. The latest opportunity is to think of your brand as software. Everybody is so instrumented with their mobile devices nowadays, giving brands data on location, interactions, and so on. A strong, meaningful, and useful mobile presence is key. Instead of paying $1 million on a giant publisher, creating an asset that your customer spends time and attention with is a smarter way to invest your dollars.
In this session, you’ll hear about brands that have invested in the design and development of software platforms, creating an opportunity for frequency of messaging and greater consumer touchpoints.
Fundamentally, the future of paid media is to create new and different kinds of media interactions rather than just traditional dollars for impressions that intersect mobile, social and native. Join us to hear how some brands are leveraging their brands as software to fulfill this need.
