Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Get your 2015 all access pass today!

Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

View analytic
Tuesday, October 6 • 3:00pm - 3:45pm
The New Paid Media: Brand as Software

Sign up or log in to save this to your schedule and see who's attending!

Pre-roll is dead. Banners dead. A very small percentage of people actually click or even see your display ads anymore. So what’s next for advertising and media? Solutions like native advertising and content marketing make marketing more palatable by serving the customer’s needs, rather than banging messaging over their heads. The latest opportunity is to think of your brand as software. Everybody is so instrumented with their mobile devices nowadays, giving brands data on location, interactions, and so on. A strong, meaningful, and useful mobile presence is key. Instead of paying $1 million on a giant publisher, creating an asset that your customer spends time and attention with is a smarter way to invest your dollars.

In this session, you’ll hear about brands that have invested in the design and development of software platforms, creating an opportunity for frequency of messaging and greater consumer touchpoints. 

Fundamentally, the future of paid media is to create new and different kinds of media interactions rather than just traditional dollars for impressions that intersect mobile, social and native. Join us to hear how some brands are leveraging their brands as software to fulfill this need.


Speakers
avatar for Chia Chen

Chia Chen

EVP (@talk2chia), DigitasLBi
Chia Chen is EVP/Managing Director of the Digital Products and Services offering at DigitasLBi. In that role, Chia helps clients develop transformational customer-centered digital strategies. He works across a number of clients including Sprint, American Express, Whirlpool and Pitney Bowes. Previously at DigitasLBi, Chia started and led the mobile practice and served the American Express and Samsung clients as relationship... Read More →
avatar for Anne Stowell

Anne Stowell

VP Member, Experience (@astowell), Teladoc
Anne Stowell is Teladoc's Vice President of Member Experience, responsible for the end-to-end customer experience and for driving engagement with Teladoc's industry-leading telemedicine service.  Anne is passionate about using insights to create rich, meaningful experiences for customers, and especially how design and technology together can transform the way people access care.  She has direct responsibility for Member Engagement... Read More →

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 3:00pm - 3:45pm
Room 312