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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 1:45pm - 2:30pm
Managing the Complexity of Today’s Digital Marketing Mix

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Whether you are a startup or a multi-billion dollar conglomerate, staying on top of the latest in marketing technology and deciding what to use is an enormous and ongoing challenge. In this session, leading CMOs share their approach to crafting an effective digital marketing strategy. From discovery to execution they’ll talk about challenges, lessons learned and managing an ever-changing technology landscape.

Moderator
avatar for Anita Brearton

Anita Brearton

Founder & CEO (@abrearton), CabinetM
Anita Brearton is an experienced high technology start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She is the co-founder and CEO of CabinetM, a discovery platform for the marketing industry that is changing how marketers and marketing technology companies connect. Anita is a member of Golden Seeds and Launchpad Venture Group, and serves as the Vice Chair of... Read More →

Speakers
avatar for Scott Brinker

Scott Brinker

CTO, ion interactive; Editor (@chiefmartec), chiefmartec.com
Brinker is the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management; and he is the program chair of the MarTech conference. He's also the CTO of ion interactive, an interactive content software company.
avatar for Christa Carone

Christa Carone

Former CMO & CCO, Xerox & Fidelity (@christacarone), CMO, Boston 2024 Partnership
Christa Carone is Co-Chair, Marketing Advisory Committee and acting Chief Marketing and Communications Officer for the Boston 2024 Partnership which is the organization charged with developing Boston’s bid, and the U.S.’ only representative city, for the 2024 Olympic and Paralympic Games.Formerly, an executive vice president at Fidelity Investments, a leading provider of  financial products and services to more than 20... Read More →
avatar for Jeanne Connon

Jeanne Connon

Entrepreneur in Residence (@jconnon), DCM Ventures
Jeanne Connon is an Entrepreneur in Residence at DCM Ventures. Most recently she was co-founder & CMO of Lindy, a concierge home health care service that helps people preserve their independence and age with dignity. Jeanne was founding CMO at The Grommet, an ecommerce-based product discovery platform, then CMO at FashionPlaytes where she built a market insights network of over 1.5M members. She launched her career as part of the... Read More →
avatar for Duane Schulz

Duane Schulz

Chief Marketing Technologist (@duaneschulz), Xerox
Duane Schulz is the VP of Marketing Technology and Brand at Xerox.  He's responsible for developing and coordinating Xerox's global marketing technology strategy, and activation of the Xerox Brand platform, shaping the way the world sees the new Xerox.  Prior to joining Xerox, he held leadership functions at Apple, HP and late-stage venture-backed startups. Duane is in Portland, Oregon and is an avid US Soccer fanatic.

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 1:45pm - 2:30pm
Room 312