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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 11:45am - 12:30pm
Data, Creativity & Culture: The Next 10 Years of Marketing

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Data is currently a giant undertaking for clients on the media side, agencies, and publishers alike. For years, the norm has been syndicated, survey-based data informing multi-million dollar plans and affecting billions of dollars of ad spending, but now the players are saying what we have is not good enough. The industry is just at the beginning of a 10 year arch, which will result in being able to reliably tap into data for insights, performance measurement, and complicated multi-channel touchpoints. This will require new skillsets, inventiveness creativity, and partners. There will be a night and day difference to the approach to media because of data and the creativity around using it. How can you build a culture of data in your media organization that’s going to consistently get you better performance?

Speakers
avatar for Aaron Fetters

Aaron Fetters

SVP, Marketing & Sales (@fettersac), comScore, Inc.
Aaron Fetters recently joined comScore as the SVP of marketing and sales. Most recently, as Director, Insights and Analytics Solutions Center at the Kellogg Company, Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Fetters served as associate director... Read More →
avatar for Jim Mollica

Jim Mollica

Global Digital Marketing Strategy (@Mastershake1), Under Armour
Jim Mollica is a 20-year veteran in global media and digital marketing strategy, currently serving as VP of digital marketing and content at Under Armour. Mollica is an expert in consumer and brand marketing, with a deep focus around consumer analytics and digital applications. Prior to Under Armour he was SVP of global digital marketing at Ralph Lauren where he built a best-in-class consumer experience, and led content creation and... Read More →

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 11:45am - 12:30pm
Room 312