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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center. 

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Wednesday, October 7 • 11:45am - 12:30pm
How Your Company's Expertise Can Take Your Content Strategy to New Levels in 2016

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One of the most underutilized marketing assets that companies can lay claim to is their expertise. However, that knowledge is key to getting leadership on board and creating a successful content strategy. Content can play a large role in informing consumers, creating brand advocates, attracting top talent, overcoming sales barriers, and establishing credibility for your brand.

It’s vital to be authentic and create content that helps your audience so they’re naturally drawn back to you as a trusted resource and authority in your industry. John Hall, co-founder and CEO of Influence & Co., will help you identify common barriers and arm you with the strategies and tactics to overcome them.
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John Hall

Co-Founder & CEO (@TweetJohnHall), Influence & Co.
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In three years, John... Read More →

Wednesday October 7, 2015 11:45am - 12:30pm EDT
Room 312
  Content

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