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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 1:45pm - 2:30pm
This is Your Brain on Marketing

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Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Understanding why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivations that trigger their attitude and actions are things that all marketers should not only understand but internalize. Recently there has been an interest in systematizing behavioral thinking and using the discipline more conspicuously to shed insight on the challenges advertisers face. In this session, we’ll explore the latest and greatest in this area of research.

Speakers
avatar for Amy	Solberg

Amy Solberg

Media Supervisor (@amydsolberg), Sanders\​Wingo
Amy Solberg is a supervisor of The Knowledge Group at Sanders\Wingo in Austin. She leads the charge in bridging the strategic planning and media teams to help the agency incorporate behavioral economics solutions to traditional marketing problems with the understanding that what really makes or breaks brands is their ability to adapt to meet consumer needs.    A student of consumer behavior, Amy employs her passion for... Read More →
avatar for Christian Goy

Christian Goy

Co-Founder & Managing Director (@GOY909), Behavioral Science Lab
Christian Goy is the co-founder and managing director of the Behavioral Science Lab. Starting his career in strategic planning on both the client and agency side, he developed a love for consumer insights and targeting. He felt there was a lack of substantial data showing why consumers make the purchasing decisions they do, leading to his desire to answer the unknown question of WHY. Combining his passion and curiosity for arts and science, the... Read More →
avatar for nick langeveld

nick langeveld

President & CEO (@nhlangeveld), Affectiva
Nick Langeveld is the president and CEO of Affectiva. Langeveld has led Affectiva to become the leader in scalable and fully automated emotion sensing and analytics. He has over a decade of experience leading the convergence of media analytics and technology. Previously Langeveld held leadership roles at media and technology companies including Nielsen, BuzzMetrics (acquired by Nielsen), and IBM. Langeveld began his career... Read More →

Track Hosts
avatar for Scott Ernst

Scott Ernst

Entrepreneur, Business Builder & Advisor (@scotteernst)
Scott was most recently chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world's largest marketing services organization. Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding... Read More →


Wednesday October 7, 2015 1:45pm - 2:30pm
Room 313