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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 3:00pm - 3:45pm
The Power of Z: An Unfiltered Chat with Every Brand’s Next Best Customer

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$44 billion to spend. 26% of the US population. 2 billion strong worldwide. 8-second attention spans. It’s easy to define Generation Z by the numbers. But who are these kids, really? From retail to entertainment to food to tech and beyond, “kids today” want products and experiences on their terms. They have #NoFilter, want to make a difference, and demand anytime, anywhere access to the stuff they love. To break through the noise and stay relevant, brands need to fit seamlessly into their lives and help them connect to the things they care about. We’ll talk to a group of Gen Zers for an unfiltered look inside the minds, preferences, and behaviors of these next-generation consumers. 

avatar for Bill Alberti

Bill Alberti

SVP (@billalberti), C Space
Bill Alberti is Senior Vice President at C Space, where he leads the client service team in helping companies find new ways to grow by collaborating with their customers. Recently, Bill’s thought leadership on Gen Z has been published in Adweek, Forbes, and Bloomberg. Prior to joining C Space, Bill worked at Arnold Worldwide where he founded a business strategy group and created a consulting capability designed to communicate a public... Read More →

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avatar for Scott Ernst

Scott Ernst

Entrepreneur, Business Builder & Advisor (@scotteernst)
Scott was most recently chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world's largest marketing services organization. Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding... Read More →

Wednesday October 7, 2015 3:00pm - 3:45pm
Room 313