In this hands-on, guided workshop, you’ll learn how to discover and apply one of the concepts at the core of disruptive innovation: "Jobs-to-be-done." The ability to recognize the functional, emotional, and social motivators of behavior and to sift through them to find the ones that will spur rapid adoption of new solutions is a skill that is critical for everyone seeking to drive innovation. Through stories and exercises, we will explore how "Jobs-to-be-done" have been used in a variety of industries and geographies to create and grow businesses and how you can apply this simple but powerful tool to your work and life.
