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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 11:45am - 12:30pm
Disruptive Innovation Workshop

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In this hands-on, guided workshop, you’ll learn how to discover and apply one of the concepts at the core of disruptive innovation: "Jobs-to-be-done." The ability to recognize the functional, emotional, and social motivators of behavior and to sift through them to find the ones that will spur rapid adoption of new solutions is a skill that is critical for everyone seeking to drive innovation. Through stories and exercises, we will explore how "Jobs-to-be-done" have been used in a variety of industries and geographies to create and grow businesses and how you can apply this simple but powerful tool to your work and life.

avatar for Robyn Bolton

Robyn Bolton

Partner (@RM_Bolton), Innosight
Robyn is a Partner at Innosight, where she specializes in consumer packaged goods and consumer healthcare. She works extensively with senior-level executives to help them identify market expansion and business growth opportunities, define and build new multi-million dollar businesses... Read More →

Wednesday October 7, 2015 11:45am - 12:30pm EDT
Room 311

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