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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Thursday, October 8 • 10:30am - 11:15am
Mobile App UX

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In this session, a few app creators will talk about winning design principles.

Topics include:
  • Mobile UX experience 
  • Key design principles and lessons learned from brands, digital agencies and app developers
  • Developing an app: How to start?
  • How mobile apps should play into a brand’s interaction with its customers

avatar for Sherrill Kaplan

Sherrill Kaplan

Senior Director, Digital Marketing & Innovation (@sherrillkaplan), Dunkin' Brands
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin' Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin's proprietary stored value card. Before joining Dunkin', Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service... Read More →

avatar for Max Fresen

Max Fresen

SVP, Creative Director / Experience Design​​ (@maxspire), DigitasLBi US
With 20 award-winning years in the digital space as a creaBve director working with brands such as Sony, Bank of America, Samsung, adidas, Samsonite, Coca-Cola, and Dunkin' Donuts, Max brings a wealth of insights and rare expertise to the agency world. His passion for telling stories through innovative and engaging experiences has made him a standard-bearer for "Convergence"; his passion for coding art and eschewing... Read More →
avatar for Jen Reddy

Jen Reddy

VP of Marketing (@JenReddy27), IdeaPaint
Jen has over 13 years of experience as a marketing strategist and thought-leader, and over 8 years in the start up world. Reddy’s expertise includes brand planning, creative development, market research, customized events and content, and lead generation. Jen is a guest lecturer at Boston College and Boston University, and sits on the advisory boards of Design Museum Boston and the Kitchen Cabinet, and is a board member at Stoked.org. In... Read More →
avatar for Jon Squire

Jon Squire

Jon Squire has more than 19 years of business, marketing and product development experience in financial services and emerging technologies. Most recently, Jon was CMO of CorFire, SK C&C's global mCommerce headquarters where he led the deployment of Dunkin' Donuts Mobile. He was also SVP of Mobile Payments at mFoundry where he spearheaded the Starbucks Card Mobile team and helped create the first mobile wallet initiatives in the U.S. with... Read More →

Thursday October 8, 2015 10:30am - 11:15am
Room 311