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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Thursday, October 8 • 11:45am - 12:30pm
Mobile Analytics

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What kinds of things can you learn when you’re tagging appropriately within an app, for example the consumer’s path, behavior, and the points of drop-off? How does that all work – what do you need to think about as the administrator of the program? What about on the mobile web? In a post-cookie world what new technologies are being used, i.e. Facebook Atlas, Digital Fingerprinting Vendors, and what are the new regulatory pressures? What about multi-devices and omnichannel? What’s it really mean and how does it work?

Moderator
avatar for Lindsay Starner

Lindsay Starner

VP of Analytics (@hillholliday), Hill Holliday
Lindsay has 10 years of experience using marketing and business analytics to drive measurable results. She has been at Trilia for over 3 years and, during this time, she has led analytics engagements for a variety of clients with a relentless focus on improving effectiveness. She is a true professional with a wealth of knowledge covering multivariate statistics & modeling, analysis of large data-sets, experimental design, and marketing... Read More →

Speakers
avatar for Marlene Graseck

Marlene Graseck

Senior Strategic Insights & Research Manager (@MarleneGraseck), Electronic Arts
Marlene Graseck is the Senior Manager of Strategic Insights and Research at Electronic Arts, where she is responsible for ad product analytics, advertising effectiveness, audience profiling, and industry trends for the Global Media Solutions group. EA operates the largest media sales organization in the video games space, helping brands build beneficial relationships with its over 330 million globally connected users through dynamic media... Read More →
avatar for Kevin Hunter

Kevin Hunter

COO (@khunter), Gimbal
Kevin Hunter is Chief Operating Officer of Gimbal where he is responsible for guiding Gimbal's strategy and product vision, while overseeing day to day operations and building a world class team.  As a member of the founding team of Gimbal, Kevin is recognized as a visionary in the mobile data industry and for establishing Gimbal as the leading mobile engagement platform.    Prior to Gimbal's carve-out, Kevin led product... Read More →
avatar for Garrett MacDonald

Garrett MacDonald

Attribution Analytics & Optimization (@garrettmacd), Kochava
Bio coming soon!

Track Hosts
avatar for Sherrill Kaplan

Sherrill Kaplan

Senior Director, Digital Marketing & Innovation (@sherrillkaplan), Dunkin' Brands
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin' Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin's proprietary stored value card. Before joining Dunkin', Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service... Read More →



Thursday October 8, 2015 11:45am - 12:30pm
Room 311