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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 8:30am - 10:00am
KEYNOTE: Innovation in Marketing - Ram Krishnan, SVP & CMO, Frito-Lay North America, PepsiCo

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The Intersection of Marketing & Technology

Understanding the evolving role of the CMO, Ram has infused a new level of consumer interaction into Frito-Lay’s marketing efforts as he discusses how marketing and technology intersect in today’s business world. With the explosion in use of personal devices, unlocking the granular-level data that helps marketers understand who consumers are, where they shop, what they like has become paramount. The convergence of these three conditions is driving the industry to not only operate as marketers, but as marketing technologists.


Speakers
avatar for Ram Krishnan

Ram Krishnan

SVP & CMO (@ramalytics), Frito-Lay North America, PepsiCo
Ram Krishnan is senior vice president and chief marketing officer of Frito-Lay North America. He leads marketing for the entire PepsiCo snacks portfolio, a $14 billion division. Ram is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media.   Ram joined Frito-Lay in 2006 and has operated in a series of leadership roles, including senior vice president of brand marketing. He is... Read More →


Wednesday October 7, 2015 8:30am - 10:00am
FutureM Hub / Hall D

Attendees (161)