The Intersection of Marketing & Technology
Understanding the evolving role of the CMO, Ram has infused a new level of consumer interaction into Frito-Lay’s marketing efforts as he discusses how marketing and technology intersect in today’s business world. With the explosion in use of personal devices, unlocking the granular-level data that helps marketers understand who consumers are, where they shop, what they like has become paramount. The convergence of these three conditions is driving the industry to not only operate as marketers, but as marketing technologists.