Programmatic is a Creative & Media Strategy: The Rise of Creative in a Data-Driven World
Celtra, an HTML5 creative technology for display and video advertising, will discuss how brands can empower creative through data-driven dynamic messaging. As brands develop their digital data and automated buying strategies, they simultaneously need to develop creative strategies that allow this data to be harnessed in the messaging. The result of this points to more relevant, personalized experiences that drive consumers to engage.
Join Celtra and leading marketers as they examine how and why Programmatic Creative delivers creative experiences and engagement results superior to non-dynamic creatives, and how brands can easily extend their existing creative portfolio and content to leverage this approach.
