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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 10:30am - 11:15am
Spotlight Session: The Future of Data-Driven Creative

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Programmatic is a Creative & Media Strategy: The Rise of Creative in a Data-Driven World

Celtra, an HTML5 creative technology for display and video advertising, will discuss how brands can empower creative through data-driven dynamic messaging. As brands develop their digital data and automated buying strategies, they simultaneously need to develop creative strategies that allow this data to be harnessed in the messaging. The result of this points to more relevant, personalized experiences that drive consumers to engage.


Join Celtra and leading marketers as they examine how and why Programmatic Creative delivers creative experiences and engagement results superior to non-dynamic creatives, and how brands can easily extend their existing creative portfolio and content to leverage this approach.

avatar for Mihael Mikek

Mihael Mikek

CEO & Co-Founder (@mihamikek1), Celtra
Mihael sets the vision and strategy at Celtra, where he has overall responsibility for establishing Celtra as the leading rich media mobile advertising company. He incubated Celtra at Babson and led the company to become the preferred technology vendor for the mobile advertising ecosystem. Under his leadership the company won several industry awards, including the American Business Award and a MassTLC award.

avatar for Patrick Cassidy

Patrick Cassidy

Head of Global Digital Brand Marketing (@patrickecassidy), New Balance
Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions. Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At... Read More →
avatar for Jeremy Tate

Jeremy Tate

VP/Group Director, Media, Starcom
Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing. Jeremy leads the account level Programmatic Team and serve as the Boston lead for agency level Programmatic COE. In... Read More →
avatar for Alex Tsai

Alex Tsai

VP Product Management (@alextsai), Catalina Marketing
Alex Tsai leads Catalina BuyerVision’s digital advertising and promotions product management team. Alex is responsible for driving innovation and development of measureable purchase-based sales lift products and solutions. Alex has over 15 years of experience managing video and display ad-serving, rich media, analytics, and database marketing products for Auditude (Adobe Systems), DoubleClick (Google), Yieldex (AppNexus), Unicast... Read More →

Tuesday October 6, 2015 10:30am - 11:15am
FutureM Hub / Hall D