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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 10:30am - 11:15am
Spotlight Session: The Future of Media

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AirBnB one of the world’s most valuable hotel companies – but doesn’t own hotels. Uber is one of the world’s most valuable taxi services – but doesn’t own taxis. And Facebook is one of the world’s most valuable media companies – but doesn’t create content. Powerful forces are at work in the “sharing economy” and in this panel we will focus on the Media business, how it is evolving, and the implications for marketers. It is well known that marketers have seen significant declines in organic reach on Facebook and other social channels. What’s not as widely understood is that media companies have seen significant increases in the reach for their content. Our panelists will discuss how and why that is happening, and provide ideas for how you can adapt your social strategy to capitalize on these changes.


Moderator
avatar for Jim Anderson

Jim Anderson

CEO (@jvanderson), SocialFlow

Speakers
avatar for Michael Dyer

Michael Dyer

Chief Product Officer & General Manager (@thedailybeast), The Daily Beast
Mike Dyer serves as Co-Managing Director, Chief Product and Strategy Officer of The Daily Beast, where he oversees company strategy and all operational units for product and marketing. Prior to his current role, he served as Chief Digital Officer at NewsweekDailyBeast, where he was responsible for Newsweek Digital and The Daily Beast product strategy.  Before joining The Daily Beast, Mike was Senior Vice President at Hill Holliday, where he... Read More →
avatar for Cory Haik

Cory Haik

Executive Director, Emerging News Products (@coryhaik), The Washington Post
Cory Haik is the Executive Director for Emerging News Products at the Washington Post.   With a journalism career solely in digital, Cory has a passion for the creative development of cutting-edge storytelling. She has been at the Post for the last four years, leading innovative initiatives -- such as the new Kindle Fire app -- and pushing the envelope on mobile and places to grow new audiences.   Cory cut her teeth following the... Read More →
avatar for Jermaine Hall

Jermaine Hall

VP & Managing Editor, Digital (@jermainehall), BET
Bio coming soon!
avatar for Jim Kennedy

Jim Kennedy

SVP Strategy & Enterprise Development (@apjmk), The Associated Press
James M. (Jim) Kennedy leads strategic planning across all divisions of the world's largest news organization and also manages AP’s corporate development portfolio of early-stage startup investments.   He began his second stint with The Associated Press in 2001, after two years as executive director of product planning for The Wall Street Journal Online, also known as WSJ.com. Before moving to the Journal, he spent 13 years at AP... Read More →


Tuesday October 6, 2015 10:30am - 11:15am
Room 312