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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 3:00pm - 3:45pm
Beyond Posters & Toasters: Design Thinking for Brands

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Traditionally, design in business has been focused on graphics (e.g., posters) and new product development (e.g., toasters). While design undoubtedly makes valuable contributions in these areas, it is time for design thinking, processes and tools to play a broader role. Savvy brands are using design in non-traditional ways to accelerated solutions environments, the design of organizational systems and structures, as well as the management of organizational change. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. This session brings together case examples. 


Speakers
avatar for Ed Boudrot

Ed Boudrot

VP Product Management, Product Strategy, Innovation, Lifecycle Management, Human Centered Design (@edwardboudrot), Optum
Ed Boudrot is the VP of Product Strategy and Management at Optum, a health services and innovation company that combines data and analytics with technology and expertise to power modern healthcare. Bringing his background in technology startups, Boudrot specializes in the innovation of experiences, products, and solutions, and works to integrate human-centered design, market research, product management, development practices, and experience... Read More →
avatar for David Jenkins

David Jenkins

Strategic Planner, Department of Defense
Bio coming soon!
avatar for Nondini Naqui

Nondini Naqui

President & CEO (@societygrownups), Society of Grownups
Nondini Naqui is the President and CEO of Society of Grownups. She took the road less-traveled to get to finance, studying anthropology, Spanish, and business, then co-founding a nonprofit for HIV+ women in Ethiopia. After a tenure at ING DIRECT (now Capital One 360), she found she could combine all her skills and interests at Society of Grownups. Day-to-day, Nondini is focused on business and marketing strategy, and also in true startup... Read More →

Track Hosts
avatar for Daniel Ostrower

Daniel Ostrower

CEO (@dostrower), Altitude, Inc
Dan is the CEO of Altitude, an award-winning innovation and design firm. As CEO, Dan is responsible for architecting an innovation offering that provides deep and lasting value for Altitude's clients and for building an organization in which the most talented innovators will thrive. Dan's passion is the creation of new products, services, and businesses that improve people's lives and help companies prosper. He has done so through a career... Read More →



Tuesday October 6, 2015 3:00pm - 3:45pm
Room 311