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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 4:00pm - 5:00pm
KEYNOTE: Brands in the Music Business

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Join this lively discussion about how artists and bands are partnering with brands and agencies, and how digital is changing the way consumers are accessing musical content in all of its forms. Whether it’s a small sync license or sponsoring a large tour, we will discuss the how’s and the why’s of using people's passion for music to create awareness of your brand.

Panelists include professionals in the music, advertising, and marketing industries, who have placed hundreds of songs in campaigns for global brands like Puma, Nike, Mercedes, BMW, HBO, Intel, Fidelity, American Express, Pepsi, NFL, Fisher Price, Heineken, Jaguar, and many more! 

Don't miss this opportunity to hear from these speakers before they are scheduled to speak at SXSW in 2016. 

Also joining this session acclaimed recording and performing artist Will Dailey, who is currently working with several brands, including: BOSE, Kind Bar, Life Is Good, D’Angelico Guitars, and Harpoon Beer. 

Click here to view some examples: 

Harpoon: https://www.youtube.com/watch?v=ObTQr4e-mVg

Bose: https://www.bose.com/prc.jsp?url=/promotions/entry_pages/f1/index_en.jsp

Moderator
avatar for Jack Bradley

Jack Bradley

Executive Producer / Partner (@jackbradley2112), Hifi Project Inc.
Although an avid piano player and music geek since age 5, the genesis of Jack’s current passion actually began with 5 years of film production in Boston. Using that experience he transitioned to a staff gig as broadcast producer at Arnold Worldwide in Boston, producing work for McDonalds, Boston Market and Dunlop. | | After realizing that the worlds of music, film and marketing could converge in the form of the modern creative music... Read More →

Speakers
avatar for Chris Bonacci

Chris Bonacci

Assistant VP of Marketing (@bonaccic), The Harpoon Brewery
Chris joined the Harpoon Brewery in the fall of 2002. He graduated with a BA in Political Science from Brown University and with an MBA from the Boston University Graduate School of Management.   In 2011, having spent more than eight years traveling throughout the eastern United States in various sales capacities (ranging from Sales Assistant to Regional Sales Manager), Chris took over a new role in an effort to better integrate sales... Read More →
avatar for Keith D'Arcy

Keith D'Arcy

Creative Licensing & Catalog Acquisition (@SONGSpublishing), Songs Music Publishing
Keith has two abiding passions: matching music to picture and record collecting. With 18 years of professional experience as a music producer and supervisor at EMI Music Publishing, Universal Music Publishing, Sony BMG Music Entertainment, and ad agency Bates Worldwide, Keith has placed hundreds of songs in campaigns for global brands like Nike, Mercedes, BMW, Intel, Fidelity, American Express, Pepsi, Fisher Price, Northwest Airlines, Heineken... Read More →
avatar for Will Dailey

Will Dailey

Musician (@willdailey)
Will Dailey is an acclaimed recording and performing artist. His latest album, National Throat, has been met with stellar reviews, over 4 million spins on Spotify, top 20 on Billboard Heat Seeker chart and won Album of the Year in the Boston Music Awards, New England Music Awards and Improper Bostonian Magazine. Dailey, who is already a three-time winner of the Boston Music Award for Best Singer/Songwriter also won Artist of... Read More →
avatar for Paul Greco

Paul Greco

Director of Music & Radio Production (@Pg14PaulGreco), J.Walter Thompson
Paul Greco is Director of Music & Radio Production at global ad agency J. Walter Thompson New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all media. Today his work continues to be recognized by the industry.   In 1995 Paul joined Young & Rubicam as Music Producer, and eventually rose to the position of Vice President, Executive Music Producer. During... Read More →


Tuesday October 6, 2015 4:00pm - 5:00pm
FutureM Hub / Hall D