Music is powerful.
Music creates emotion.
Music creates moments.
Imagine just how much music fits into your daily lives. From where you shop, to the movies and shows you watch, to the last wedding you attended, there was music. How much less powerful would all of these things be without musical embellishment?
Music creates context.
Music creates loyalty.
Brands both huge and tiny have used music as a tool to create awareness and familiarity. From McDonalds to Intel to Old Spice, the idea that a musical hook can be as powerful (and in some cases more powerful) than a logo has been proven again and again. Also the power of original music and licensed music can be effective no matter what size or what business model you are.
Music creates fans.
Music creates awareness.
If you are in any way involved with brand marketing you are not working with the music business, you are part of the music business.
From the chaos and insecurity of the traditional music business model, rises a massive opening for brands and content creators. The days of “selling out” are long gone, and the days of “selling in” are very much here.
Stop thinking about music as something that is difficult, inaccessible, too expensive, or expendable. Think about music as your advantage.
Music is your secret weapon.
