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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 1:45pm - 2:30pm
Music – Your Most Powerful Secret Weapon

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Music is powerful. 

Music creates emotion.

Music creates moments.

Imagine just how much music fits into your daily lives.  From where you shop, to the movies and shows you watch, to the last wedding you attended, there was music.  How much less powerful would all of these things be without musical embellishment?

Music creates context.

Music creates loyalty.

Brands both huge and tiny have used music as a tool to create awareness and familiarity.  From McDonalds to Intel to Old Spice, the idea that a musical hook can be as powerful (and in some cases more powerful) than a logo has been proven again and again.  Also the power of original music and licensed music can be effective no matter what size or what business model you are.

Music creates fans.

Music creates awareness.

If you are in any way involved with brand marketing you are not working with the music business, you are part of the music business.

From the chaos and insecurity of the traditional music business model, rises a massive opening for brands and content creators. The days of “selling out” are long gone, and the days of “selling in” are very much here.

Stop thinking about music as something that is difficult, inaccessible, too expensive, or expendable.  Think about music as your advantage.

Music is your secret weapon.

avatar for Barry Fiske

Barry Fiske

VP, Executive Creative Director (@SapientNitro), SapientNitro
An innovative leader.  A strategic dreamer.  A new media adventurer.  Barry’s talents have taken him around the world, through the award-shows and into executive leadership positions at some of the nation’s most progressive marketing and design agencies.  Over Barry’s 25 plus year career, he has launched products and created innovative advertising, entertainment, digital and physical experiences, and... Read More →

avatar for Jack Bradley

Jack Bradley

Executive Producer / Partner (@jackbradley2112), Hifi Project Inc.
Although an avid piano player and music geek since age 5, the genesis of Jack’s current passion actually began with 5 years of film production in Boston. Using that experience he transitioned to a staff gig as broadcast producer at Arnold Worldwide in Boston, producing work for McDonalds, Boston Market and Dunlop. | | After realizing that the worlds of music, film and marketing could converge in the form of the modern creative music... Read More →

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avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →

Tuesday October 6, 2015 1:45pm - 2:30pm
Room 313

Attendees (20)