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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Thursday, October 8 • 10:30am - 11:15am
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The Fundamental Transformation of Marketing by the Internet of Things

PTC is one of the biggest technology companies in Massachusetts and has an unparalleled investment in the Internet of Things. In this session, hear from the CMO of PTC on how smart, connected products are transforming competition and organizations and how this opens up important new requirements and opportunities for marketing.
 

Speakers
avatar for Eric Snow

Eric Snow

SVP, Corporate Communications, PTC
Eric Snow is SVP of corporate communications for PTC.  In this role he manages the global communications and corporate brand teams focused on helping tell the PTC story to key external audiences, including the media and industry influencer community, through the use of paid, earned, owned, and social media strategies.   Experience Eric has spent the past 20 years helping companies build, manage and protect their corporate reputation... Read More →

Track Hosts
avatar for Chris Rezendes

Chris Rezendes

Founder & Partner (@chris_rezendes), Inex Advisors
Chris Rezendes is the Founder and Managing Partner at INEX Advisors, an IoT consultancy; Founder at IoT Impact Labs, an IoT commercialization accelerator focused on bringing IoT to SMB (small and mid-sized businesses) operating in 'grand challenge' markets such as ag/food, water, energy, cities and more. He is also Founder and General Partner at IoT Capital Partners an IoT-dedicated early stage investment vehicle.


Thursday October 8, 2015 10:30am - 11:15am
Room 309