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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 3:00pm - 3:45pm
Advanced Analytics with Brands

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In this session, analytics leaders from various brands share the latest and greatest in platform, analysis, and optimization. How are today's top brands innovating in data management, data modeling, personalization and testing? 

Topics of discussion include:
  • Differences in the way the companies are structured and operate.
  • When it comes to marketing, content creation and generation, we’re increasingly leaning on algorithms. But your data is limited to what your range of experience has been, and that can stifle innovation. So when do you trust your machine learning predictive algorithm to operate on its own; and when do you innovate, test and experiment with your data? How do you find the balance? How will these capabilities evolve?
  • Filtering through useless data vs. real data. More and more data is being collected and captured on a daily basis. You can view the data through a million different lenses, and ultimately a lot of that is a waste of time, so how do you identify what’s useful vs. taking on huge volumes of noise?
  • Data granularity for forecasting: When do you analyze? Do you look at what happens every minute, hour, day, or weekly?

You'll learn how these brands leverage their data capabilities for marketing, content prediction, personalization, measurement, understanding and growing their audience, and ultimately driving sales.

Moderator
avatar for Mark Gerner

Mark Gerner

Lead Associate (@thebearconomist), Booz Allen Hamilton
Mark is a Leader within Booz Allen’s Strategic Innovation Group (SIG) leading data driven analyses to inform strategic planning, marketing, operations, and supply chain related decisions. He manages a multidisciplinary team specializing in economic forecasting, data mining, probabilistic and predictive modeling, machine/deep learning, natural language processing and optimization. He has conducted strategic analyses for a spectrum of... Read More →

Speakers
avatar for Ashish Braganza

Ashish Braganza

Director, Global Business Intelligence (@phillyanalytics), Lenovo
Ashish Braganza is Director of Global Business Intelligence at Lenovo and responsible for Digital Personalization, Optimization, BI and Big Data Analytics. He leads a global team of 40 Business Analysts, Data Scientists, Modelers, Visualizers and Big Data Architects. He built Lenovo’s first Big Data Platform and draws on his extensive management experience in running and building enterprise analytics for fortune 500’s. He has... Read More →
avatar for Emir Kapanci

Emir Kapanci

Director, Analytics (@caredotcom), Care.com
As Director of Analytics, Emir is responsible for analyzing and augmenting Care.com’s data assets to improve customer experience and decision making. In his role, Emir oversees a team of Data Scientists and Analysts that closely partner with many departments within the company (e.g. Product, Marketing, CRM, Finance and Operations), delivering solutions such as: Multi-channel attribution, BI dashboards, bidding models, revenue forecasting... Read More →
avatar for Frank Lo

Frank Lo

Director, Data Science (@Wayfair), Wayfair
Frank Lo is the founder and director of the Data Science team at Wayfair. He oversees multiple initiatives in the company that revolve around learning customer behavior through data mining, and translating that insight into actionable strategy for ecommerce marketing and personalization efforts. Outside of his role at Wayfair, Lo is also the founder and developer of DataJobs.com, a popular hub for analytics recruiting. Lo graduated from MIT in... Read More →
avatar for Michael Strickman

Michael Strickman

VP Traffic Acquisition & Measurement (@TripAdvisor), TripAdvisor
Bio coming soon!



Wednesday October 7, 2015 3:00pm - 3:45pm
Room 309