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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 1:45pm - 2:30pm
Workshop: Everything You're Doing Wrong with Your Pitch & How to Fix It

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You know who your customers are, and you know what your product does. Now, how do you frame your product in the right way so customers respond based on what you know about them? People are hardwired to reject information from unknown sources, and we have short attention spans. So, how do you find the back door into their attention? It’s about spotting the right pain points and communicate effectively around them. In this session, you’ll learn how to take your understanding of your customer and use that as the way to engage them with your sales and marketing content. This is a practical session that takes a customer-centric lens to problem solving and pitching. This is a workshop setting, where some of you will have a chance to share your pitch and receive real-time feedback.

avatar for Tamsen Webster

Tamsen Webster

Executive Producer (@tamadear), TEDxCambridge
Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker... Read More →

Track Hosts
avatar for David Chang

David Chang

Entrepreneur & Angel Investor (@changds)
David is an entrepreneur and angel investor with product, marketing and software development experience at internet and mobile startups. He is currently an EiR at Harvard Business School, Funding Champion at MassChallenge, and works closely with founders and investors in the Boston... Read More →

Tuesday October 6, 2015 1:45pm - 2:30pm EDT
Room 309

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