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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 11:45am - 12:30pm
The Design of Business

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Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In this session, our speaker offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can’t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer).

Learn how companies use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, this session reveals the true foundation of successful, profitable innovation.


Speakers
avatar for Matt Kressy

Matt Kressy

Director, Integrated Design & Management (@MattKressy), MIT
Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups to Fortune 500 companies.   Kressy believes in interdisciplinary, design-driven product development derived from deep user research, creative... Read More →

Track Hosts
avatar for Daniel Ostrower

Daniel Ostrower

CEO (@dostrower), Altitude, Inc
Dan is the CEO of Altitude, an award-winning innovation and design firm. As CEO, Dan is responsible for architecting an innovation offering that provides deep and lasting value for Altitude's clients and for building an organization in which the most talented innovators will thrive. Dan's passion is the creation of new products, services, and businesses that improve people's lives and help companies prosper. He has done so through a career... Read More →



Tuesday October 6, 2015 11:45am - 12:30pm
Room 311