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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Thursday, October 8 • 11:45am - 12:30pm
Storytelling in a Participatory Culture

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Not content to merely consume media, audiences participate on their own terms — appropriating and re-mixing content, responding in real time or inserting themselves into the story. In this participatory culture, how do you engage people without losing control of your narrative? How do you move beyond the “choose your own adventure” type of interactive storytelling to deliver a truly resonant branded experience? What is the role of data in the production process? Mike Monello and Elena Parker from Campfire will use multiple case studies to discuss the creative execution of participatory stories and to explore the use of artificial intelligence and other emerging technologies in creating ever-evolving content.  

avatar for Mike Monello

Mike Monello

VP & Chief Creative Officer (@mikemonello), Campfire
Mike Monello founded Campfire in 2006 and has been intimately involved in the creative development of every project that has come through Campfire's doors. Clients include HBO, Harley Davidson, Infiniti, National Geographic, FX, Verizon and more. His work has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, Effies and Cannes Lions Festival. Mike has spoken at many prestigious events, including Futures of Entertainment at... Read More →
avatar for Elena Parker

Elena Parker

Creative Technologist (@elenakathryn), Campfire
Elena Parker is an award-winning interactive writer, producer and creative technologist, comitted to exploring narrative on new platforms. A graduate of New York University's Interactive telecommunications Program, she currently works at Campfire where she acts as Creative Technologist on projects such as "Deja-View", a responsive film, "Byzantium Tests" for Cinemax' Hunted, and "Slaves for Santanico" for Robert Rodriguez' El Rey Network... Read More →

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avatar for Barry Fiske

Barry Fiske

VP, Executive Creative Director (@SapientNitro), SapientNitro
An innovative leader.  A strategic dreamer.  A new media adventurer.  Barry’s talents have taken him around the world, through the award-shows and into executive leadership positions at some of the nation’s most progressive marketing and design agencies.  Over Barry’s 25 plus year career, he has launched products and created innovative advertising, entertainment, digital and physical experiences, and... Read More →

Thursday October 8, 2015 11:45am - 12:30pm
Room 312