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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6 • 11:45am - 12:30pm
Welcome to the 2nd party!

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Let’s talk 2nd party data, one of ad tech’s new buzzwords. It is the idea of a brand or marketer transparently sharing their 1st party data with another brand or marketer (i.e. - a 2nd party). Once considered an aspirational concept spawned by overly optimistic trading desks executives 6 years ago, many ad tech pundits now say it is going mainstream including AdExchanger who recently reported just that. Don't get left behind, learn how 2nd party data sharing can elevate your digital marketing strategy.

In this session, ownerIQ will discuss the evolution of the concept into practice and what the future of 2nd party looks like, by discussing:

  • Past challenges to data sharing between brands and how these obstacles were overcome
  • How this practice has become commonplace between brands with existing channel relationships
  • Examples of what the 2.0 version of transparent data sharing will look like and how progressive marketers and media buyers can get us there

avatar for Steve Ustaris

Steve Ustaris

SVP, Marketing (@Ustaris), ownerIQ
Steve drives the strategy behind the ownerIQ (The Q's) corporate, creative and product marketing teams, and sales planning team. He holds a BA in Marketing from Fairfield University and has been working in the digital advertising industry for over 15 years. Prior to joining ownerIQ... Read More →

Tuesday October 6, 2015 11:45am - 12:30pm EDT
FutureM Hub / Hall D

Attendees (0)