Let’s talk 2nd party data, one of ad tech’s new buzzwords. It is the idea of a brand or marketer transparently sharing their 1st party data with another brand or marketer (i.e. - a 2nd party). Once considered an aspirational concept spawned by overly optimistic trading desks executives 6 years ago, many ad tech pundits now say it is going mainstream including AdExchanger who recently reported just that. Don't get left behind, learn how 2nd party data sharing can elevate your digital marketing strategy.
In this session, ownerIQ will discuss the evolution of the concept into practice and what the future of 2nd party looks like, by discussing:
