When it comes to content marketing, it often seems like you need a dream team to win the war of words on the web. What you might not know is that the dream team comes in all shapes and sizes. In fact, with the right tactics and technology, you can drive the ROI you crave with a team and budget of almost any size.
Join host Byron White – CEO of WriterAccess, Chair of Content Marketing Conference, and one of the original content marketing revolutionaries – as he maps out the alternative routes to success on the content marketing battleground. He’ll also interview several content marketing all-stars to discuss how they built their dream teams through defining and measuring KPI’s, selecting most valuable players, and clarifying roles, goals and tactics.
In this session you'll learn how to: