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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Wednesday, October 7 • 11:45am - 12:15pm
The Content Marketing Dream Team: Demystified!

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When it comes to content marketing, it often seems like you need a dream team to win the war of words on the web. What you might not know is that the dream team comes in all shapes and sizes. In fact, with the right tactics and technology, you can drive the ROI you crave with a team and budget of almost any size.

Join host Byron White – CEO of WriterAccess, Chair of Content Marketing Conference, and one of the original content marketing revolutionaries – as he maps out the alternative routes to success on the content marketing battleground. He’ll also interview several content marketing all-stars to discuss how they built their dream teams through defining and measuring KPI’s, selecting most valuable players, and clarifying roles, goals and tactics.

In this session you'll learn how to:

  • Identify the key marketing players for your team
  • Use freelancers to maximize your budget
  • Employ content planning tactics that drive results
  • Sell the budget and hiring plan to bosses and boards
  • Define roles and goals for peak performance

Moderator
avatar for Byron White

Byron White

Founder & CEO (@byronwhite), WriterAccess
Byron White is one of the original content marketing revolutionaries, chair of Content Marketing Conference and published author of three books on the content marketing topic. He founded WriterAccess most recently, a growing marketplace that now connects 16,000+ customers with 10,000 writers, making the Inc. 5000 list of fastest growing companies two years in a row. He’s also the founder of several other successful startups including... Read More →

Speakers
avatar for George Irish

George Irish

President & CEO (@girishstrategis), Strategis
The marketing industry is morphing into an inbound dependent landscape. Chances are, if your company is still relying on traditional marketing tools to attract clients, half the battle is already lost. The digital age is among us, and Strategis has the expertise to guide your organization.    By utilizing Blogging, SEO, Pay-Per Click, Social Media Outreach, and Creative Design Services we craft marketing strategies to help our clients... Read More →
avatar for Greg Jarboe

Greg Jarboe

President & Co-Founder (@gregjarboe), SEO-PR
Greg Jarboe is president and co-founder of SEO-PR, an award-winning content marketing agency. He’s also the author of YouTube and Video Marketing and a contributor to Complete B2B Online Marketing, Enchantment, Strategic Digital Marketing, and The Art of SEO. He’s also profiled in Online Marketing Heroes. Greg is the Content Marketing faculty chair at Market Motive, an instructor in the Rutgers Business School’s executive... Read More →
avatar for Jeff Mesnik

Jeff Mesnik

President (@theopus), ContentMX
Jeff has over 20 years of marketing, sales, and business development experience.  Jeff Recently founded ContentMX LLC an organization focused on helping increase a companies sales by making content more accessible to the entire organization. ContentMX has discovered that finding, creating and formatting content for all digital platforms can be a challenge.  Through partnerships with companies like Eloqua, Druple, Exact Target... Read More →



Wednesday October 7, 2015 11:45am - 12:15pm
FutureM Hub / Hall D

Attendees (34)