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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

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Tuesday, October 6
 

8:30am

KEYNOTE: Innovation in Tech - Brian David Johnson, Futurist & Principal Engineer, Intel
Technological futurism to Brian goes beyond engineering. He combines ethnography, tech research, trend data and even science fiction in his "futurecasting." He will challenge you to consider how you envision the future of technology, marketing, and advertising, then take action and change it.

 


Speakers
avatar for Brian David Johnson

Brian David Johnson

Futurist & Principal Engineer (@BDJFuturist), Intel
The future is Brian David Johnson's business. As a futurist he develops an actionable 10 to 15 year vision for the future of technology and what it will feel like to live in the future. His work is called "futurecasting," using ethnographic field studies, technology research, trend data, and even science fiction to provide a pragmatic vision of consumers and computing. Johnson works with governments, militaries, trade organizations, startups... Read More →


Tuesday October 6, 2015 8:30am - 10:00am
FutureM Hub / Hall D

10:30am

Spotlight Session: The Future of Data-Driven Creative

Programmatic is a Creative & Media Strategy: The Rise of Creative in a Data-Driven World

Celtra, an HTML5 creative technology for display and video advertising, will discuss how brands can empower creative through data-driven dynamic messaging. As brands develop their digital data and automated buying strategies, they simultaneously need to develop creative strategies that allow this data to be harnessed in the messaging. The result of this points to more relevant, personalized experiences that drive consumers to engage.

 

Join Celtra and leading marketers as they examine how and why Programmatic Creative delivers creative experiences and engagement results superior to non-dynamic creatives, and how brands can easily extend their existing creative portfolio and content to leverage this approach.



Moderator
avatar for Mihael Mikek

Mihael Mikek

CEO & Co-Founder (@mihamikek1), Celtra
Mihael sets the vision and strategy at Celtra, where he has overall responsibility for establishing Celtra as the leading rich media mobile advertising company. He incubated Celtra at Babson and led the company to become the preferred technology vendor for the mobile advertising ecosystem. Under his leadership the company won several industry awards, including the American Business Award and a MassTLC award.

Speakers
avatar for Patrick Cassidy

Patrick Cassidy

Head of Global Digital Brand Marketing (@patrickecassidy), New Balance
Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions. Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At... Read More →
avatar for Jeremy Tate

Jeremy Tate

VP/Group Director, Media, Starcom
Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions.  In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing. Jeremy leads the account level Programmatic Team and serve as the Boston lead for agency level Programmatic COE. In... Read More →
avatar for Alex Tsai

Alex Tsai

VP Product Management (@alextsai), Catalina Marketing
Alex Tsai leads Catalina BuyerVision’s digital advertising and promotions product management team. Alex is responsible for driving innovation and development of measureable purchase-based sales lift products and solutions. Alex has over 15 years of experience managing video and display ad-serving, rich media, analytics, and database marketing products for Auditude (Adobe Systems), DoubleClick (Google), Yieldex (AppNexus), Unicast... Read More →



Tuesday October 6, 2015 10:30am - 11:15am
FutureM Hub / Hall D

10:30am

Spotlight Session: The Future of Media

AirBnB one of the world’s most valuable hotel companies – but doesn’t own hotels. Uber is one of the world’s most valuable taxi services – but doesn’t own taxis. And Facebook is one of the world’s most valuable media companies – but doesn’t create content. Powerful forces are at work in the “sharing economy” and in this panel we will focus on the Media business, how it is evolving, and the implications for marketers. It is well known that marketers have seen significant declines in organic reach on Facebook and other social channels. What’s not as widely understood is that media companies have seen significant increases in the reach for their content. Our panelists will discuss how and why that is happening, and provide ideas for how you can adapt your social strategy to capitalize on these changes.


Moderator
avatar for Jim Anderson

Jim Anderson

CEO (@jvanderson), SocialFlow

Speakers
avatar for Michael Dyer

Michael Dyer

Chief Product Officer & General Manager (@thedailybeast), The Daily Beast
Mike Dyer serves as Co-Managing Director, Chief Product and Strategy Officer of The Daily Beast, where he oversees company strategy and all operational units for product and marketing. Prior to his current role, he served as Chief Digital Officer at NewsweekDailyBeast, where he was responsible for Newsweek Digital and The Daily Beast product strategy.  Before joining The Daily Beast, Mike was Senior Vice President at Hill Holliday, where he... Read More →
avatar for Cory Haik

Cory Haik

Executive Director, Emerging News Products (@coryhaik), The Washington Post
Cory Haik is the Executive Director for Emerging News Products at the Washington Post.   With a journalism career solely in digital, Cory has a passion for the creative development of cutting-edge storytelling. She has been at the Post for the last four years, leading innovative initiatives -- such as the new Kindle Fire app -- and pushing the envelope on mobile and places to grow new audiences.   Cory cut her teeth following the... Read More →
avatar for Jermaine Hall

Jermaine Hall

VP & Managing Editor, Digital (@jermainehall), BET
Bio coming soon!
avatar for Jim Kennedy

Jim Kennedy

SVP Strategy & Enterprise Development (@apjmk), The Associated Press
James M. (Jim) Kennedy leads strategic planning across all divisions of the world's largest news organization and also manages AP’s corporate development portfolio of early-stage startup investments.   He began his second stint with The Associated Press in 2001, after two years as executive director of product planning for The Wall Street Journal Online, also known as WSJ.com. Before moving to the Journal, he spent 13 years at AP... Read More →


Tuesday October 6, 2015 10:30am - 11:15am
Room 312

11:45am

Do Brands & Influencers Always Mix?

For decades, brands have always debated the value of partnering with a celebrity to help create a more impactful message that people remember. With a new crop of celebrities — influencers — now creating content for brands, many companies are again wrestling with how to best leverage this new type of talent.

In this panel, we will explore how to select, work with, and accentuate partnerships between brands and influencers. In particular, we will discuss what to look for throughout the selection and creation process, how to make sure that the right audience sees your content, and how to format your content so people want to consume it and share it. Perhaps most importantly, we will discuss what not to do when working with influencers and common mistakes brands make. 

Don't miss YouTube celeb Jessica Harlow! 


Moderator
avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →

Speakers
avatar for Jessica Harlow

Jessica Harlow

Style & Motivational Guru (@JessicaHarlow)
Jessica Harlow describes herself as “a little girl with big dreams… and a downright dangerous obsession for glamour.” The 24-year-old New York City native is best known as a popular online Style & Motivational Guru. With a following of 600k+ subscribers between her two YouTube channels, Jessica is inspiring many young women to put their best selves forward one video at a time!
avatar for Sarah Malkin

Sarah Malkin

VP & General Manager of Programming (@SarahBMalkin), Maker Studios
Sarah Malkin serves as Vice President of Programming at Maker Studios, overseeing the development and acquisition of original content to be distributed across platforms.  She previously held the role of Vice President and General Manager of Life + Style, leading all aspects of programming and partnerships for Maker's lifestyle business, and prior to that was Vice President and Head of Branded Entertainment, spearheading initiatives with... Read More →
avatar for Ben Witt

Ben Witt

Director of Sales (@TheBenWitt), Maker Studios
Ben Witt is a Sales Director at Maker Studios, a Walt Disney company and the largest content producer in the world, reaching over 600 million viewers globally across 55,000 influencers. He helps brands tell their stories and inspire audiences through engaging, influencer-driven content. Ben studied Sociology and Business at the University of Vermont and is currently living in Brooklyn, the center of the known universe. 


Tuesday October 6, 2015 11:45am - 12:30pm
Room 313

11:45am

Welcome to the 2nd party!

Let’s talk 2nd party data, one of ad tech’s new buzzwords. It is the idea of a brand or marketer transparently sharing their 1st party data with another brand or marketer (i.e. - a 2nd party). Once considered an aspirational concept spawned by overly optimistic trading desks executives 6 years ago, many ad tech pundits now say it is going mainstream including AdExchanger who recently reported just that. Don't get left behind, learn how 2nd party data sharing can elevate your digital marketing strategy.

In this session, ownerIQ will discuss the evolution of the concept into practice and what the future of 2nd party looks like, by discussing:

  • Past challenges to data sharing between brands and how these obstacles were overcome
  • How this practice has become commonplace between brands with existing channel relationships
  • Examples of what the 2.0 version of transparent data sharing will look like and how progressive marketers and media buyers can get us there

Speakers
avatar for Steve Ustaris

Steve Ustaris

SVP, Marketing (@Ustaris), ownerIQ
Steve drives the strategy behind the ownerIQ (The Q's) corporate, creative and product marketing teams, and sales planning team. He holds a BA in Marketing from Fairfield University and has been working in the digital advertising industry for over 15 years. Prior to joining ownerIQ, Steve spend years on the agency side at StudioCom and Carat as a Media Director, where he handled the activation of clients’ advertising initiatives within... Read More →



Tuesday October 6, 2015 11:45am - 12:30pm
FutureM Hub / Hall D

11:45am

Data, Creativity & Culture: The Next 10 Years of Marketing
Data is currently a giant undertaking for clients on the media side, agencies, and publishers alike. For years, the norm has been syndicated, survey-based data informing multi-million dollar plans and affecting billions of dollars of ad spending, but now the players are saying what we have is not good enough. The industry is just at the beginning of a 10 year arch, which will result in being able to reliably tap into data for insights, performance measurement, and complicated multi-channel touchpoints. This will require new skillsets, inventiveness creativity, and partners. There will be a night and day difference to the approach to media because of data and the creativity around using it. How can you build a culture of data in your media organization that’s going to consistently get you better performance?

Speakers
avatar for Aaron Fetters

Aaron Fetters

SVP, Marketing & Sales (@fettersac), comScore, Inc.
Aaron Fetters recently joined comScore as the SVP of marketing and sales. Most recently, as Director, Insights and Analytics Solutions Center at the Kellogg Company, Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth. Previously, Fetters served as associate director... Read More →
avatar for Jim Mollica

Jim Mollica

Global Digital Marketing Strategy (@Mastershake1), Under Armour
Jim Mollica is a 20-year veteran in global media and digital marketing strategy, currently serving as VP of digital marketing and content at Under Armour. Mollica is an expert in consumer and brand marketing, with a deep focus around consumer analytics and digital applications. Prior to Under Armour he was SVP of global digital marketing at Ralph Lauren where he built a best-in-class consumer experience, and led content creation and... Read More →

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 11:45am - 12:30pm
Room 312

11:45am

Growth on the Cheap

Growth hacking is a hot topic among early stage entrepreneurs and marketers of high growth businesses. It can be a spark for innovation, invention, and launching new products and services. Come join this session to hear two different schools of thought and how to apply some of these frameworks to your businesses.


Moderator
avatar for Miles Thibault

Miles Thibault

Mentor in Residence (@milesthibault), TechStars
Miles Thibault is a mentor in residence at TechStars. He has brought his expertise in growth to multiple positions, including: Founder of Covvet, Head of Product at Wave Accounting, Product Manager at Eloqua (acquired by Oracle), Dev Lead at pH Group (acquired by Experian), and Developer at Telus.

Speakers
avatar for Daniel Wolchonok

Daniel Wolchonok

Senior Product Manager (@danwolch), Hubspot
Dan Wolchonok is a Senior Product Manager at HubSpot, working on their freemium products. Dan helped formulate, build, and manage the development of products from inception to hundreds of thousands of active users. | | Dan joined HubSpot in 2013 through the acquisition of his company, PrepWork. He graduated with an MBA from Yale University.
avatar for Rebecca Xiong

Rebecca Xiong

Co-Founder & Chief Scientist (@beccax), TrueLens
A serial entrepreneur, Rebecca is co-founder of SocMetrics and GrowEpic, which help businesses with social and online marketing. Previously she co-founded Going.com, an events social network that grew to 1M members and was acquired by AOL.com.  She also held product and marketing roles at Akamai and DataPower (acquired by IBM). She holds a PhD in Computer Science from MIT, where she focused on social media and data visualization.

Track Hosts
avatar for David Chang

David Chang

Entrepreneur & Angel Investor (@changds)
David is an entrepreneur and angel investor with product, marketing and software development experience at internet and mobile startups. He is currently an EiR at Harvard Business School, Funding Champion at MassChallenge, and works closely with founders and investors in the Boston area. | | David has a successful track record in hands-on roles at direct-to-consumer and enterprise companies, six of which were acquired or IPO’d. He was... Read More →



Tuesday October 6, 2015 11:45am - 12:30pm
Room 309

11:45am

The Design of Business

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In this session, our speaker offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can’t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer).

Learn how companies use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, this session reveals the true foundation of successful, profitable innovation.


Speakers
avatar for Matt Kressy

Matt Kressy

Director, Integrated Design & Management (@MattKressy), MIT
Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups to Fortune 500 companies.   Kressy believes in interdisciplinary, design-driven product development derived from deep user research, creative... Read More →

Track Hosts
avatar for Daniel Ostrower

Daniel Ostrower

CEO (@dostrower), Altitude, Inc
Dan is the CEO of Altitude, an award-winning innovation and design firm. As CEO, Dan is responsible for architecting an innovation offering that provides deep and lasting value for Altitude's clients and for building an organization in which the most talented innovators will thrive. Dan's passion is the creation of new products, services, and businesses that improve people's lives and help companies prosper. He has done so through a career... Read More →



Tuesday October 6, 2015 11:45am - 12:30pm
Room 311

12:30pm

LUNCH & KEYNOTE: Innovation in Philanthropy - Mick Ebeling, CEO, Not Impossible Labs
Changing the World Through Technology & Story

Recently honored as one of the Top 50 Most Creative People of 2014 and the 2014 Muhammad Ali Humanitarian of the Year Award, Mick Ebeling is a film/television/commercial producer, philanthropist, technology trailblazer, author, entrepreneur and public speaker. Ebeling is CEO of Not Impossible Labs, an organization that develops creative solutions to address real-world problems. Not Impossible Labs was founded on Ebeling’s firm belief that nothing is impossible. Learn more at notimpossible.com. Ebeling will discuss advanced technology, corporate responsibility, and how radical collaboration can lead to new innovations and unconventional partnerships.

Speakers
avatar for Mick Ebeling

Mick Ebeling

CEO (@MickEbeling), Not Impossible Labs
Recently honored as one of the Top 50 Most Creative People of 2014 and the 2014 Muhammad Ali Humanitarian of the Year Award, Mick Ebeling is a film/television/commercial producer, philanthropist, technology trailblazer, author, entrepreneur and public speaker. Ebeling is CEO of Not Impossible Labs, an organization that develops creative solutions to address real-world problems. Not Impossible Labs was founded on Mick's firm belief that... Read More →


Tuesday October 6, 2015 12:30pm - 1:45pm
FutureM Hub / Hall D

1:45pm

Music – Your Most Powerful Secret Weapon

Music is powerful. 

Music creates emotion.

Music creates moments.

Imagine just how much music fits into your daily lives.  From where you shop, to the movies and shows you watch, to the last wedding you attended, there was music.  How much less powerful would all of these things be without musical embellishment?

Music creates context.

Music creates loyalty.

Brands both huge and tiny have used music as a tool to create awareness and familiarity.  From McDonalds to Intel to Old Spice, the idea that a musical hook can be as powerful (and in some cases more powerful) than a logo has been proven again and again.  Also the power of original music and licensed music can be effective no matter what size or what business model you are.

Music creates fans.

Music creates awareness.

If you are in any way involved with brand marketing you are not working with the music business, you are part of the music business.

From the chaos and insecurity of the traditional music business model, rises a massive opening for brands and content creators. The days of “selling out” are long gone, and the days of “selling in” are very much here.

Stop thinking about music as something that is difficult, inaccessible, too expensive, or expendable.  Think about music as your advantage.

Music is your secret weapon.


Moderator
avatar for Barry Fiske

Barry Fiske

VP, Executive Creative Director (@SapientNitro), SapientNitro
An innovative leader.  A strategic dreamer.  A new media adventurer.  Barry’s talents have taken him around the world, through the award-shows and into executive leadership positions at some of the nation’s most progressive marketing and design agencies.  Over Barry’s 25 plus year career, he has launched products and created innovative advertising, entertainment, digital and physical experiences, and... Read More →

Speakers
avatar for Jack Bradley

Jack Bradley

Executive Producer / Partner (@jackbradley2112), Hifi Project Inc.
Although an avid piano player and music geek since age 5, the genesis of Jack’s current passion actually began with 5 years of film production in Boston. Using that experience he transitioned to a staff gig as broadcast producer at Arnold Worldwide in Boston, producing work for McDonalds, Boston Market and Dunlop. | | After realizing that the worlds of music, film and marketing could converge in the form of the modern creative music... Read More →

Track Hosts
avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →


Tuesday October 6, 2015 1:45pm - 2:30pm
Room 313

1:45pm

Managing the Complexity of Today’s Digital Marketing Mix
Whether you are a startup or a multi-billion dollar conglomerate, staying on top of the latest in marketing technology and deciding what to use is an enormous and ongoing challenge. In this session, leading CMOs share their approach to crafting an effective digital marketing strategy. From discovery to execution they’ll talk about challenges, lessons learned and managing an ever-changing technology landscape.

Moderator
avatar for Anita Brearton

Anita Brearton

Founder & CEO (@abrearton), CabinetM
Anita Brearton is an experienced high technology start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She is the co-founder and CEO of CabinetM, a discovery platform for the marketing industry that is changing how marketers and marketing technology companies connect. Anita is a member of Golden Seeds and Launchpad Venture Group, and serves as the Vice Chair of... Read More →

Speakers
avatar for Scott Brinker

Scott Brinker

CTO, ion interactive; Editor (@chiefmartec), chiefmartec.com
Brinker is the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management; and he is the program chair of the MarTech conference. He's also the CTO of ion interactive, an interactive content software company.
avatar for Christa Carone

Christa Carone

Former CMO & CCO, Xerox & Fidelity (@christacarone), CMO, Boston 2024 Partnership
Christa Carone is Co-Chair, Marketing Advisory Committee and acting Chief Marketing and Communications Officer for the Boston 2024 Partnership which is the organization charged with developing Boston’s bid, and the U.S.’ only representative city, for the 2024 Olympic and Paralympic Games.Formerly, an executive vice president at Fidelity Investments, a leading provider of  financial products and services to more than 20... Read More →
avatar for Jeanne Connon

Jeanne Connon

Entrepreneur in Residence (@jconnon), DCM Ventures
Jeanne Connon is an Entrepreneur in Residence at DCM Ventures. Most recently she was co-founder & CMO of Lindy, a concierge home health care service that helps people preserve their independence and age with dignity. Jeanne was founding CMO at The Grommet, an ecommerce-based product discovery platform, then CMO at FashionPlaytes where she built a market insights network of over 1.5M members. She launched her career as part of the... Read More →
avatar for Duane Schulz

Duane Schulz

Chief Marketing Technologist (@duaneschulz), Xerox
Duane Schulz is the VP of Marketing Technology and Brand at Xerox.  He's responsible for developing and coordinating Xerox's global marketing technology strategy, and activation of the Xerox Brand platform, shaping the way the world sees the new Xerox.  Prior to joining Xerox, he held leadership functions at Apple, HP and late-stage venture-backed startups. Duane is in Portland, Oregon and is an avid US Soccer fanatic.

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 1:45pm - 2:30pm
Room 312

1:45pm

Workshop: Everything You're Doing Wrong with Your Pitch & How to Fix It

You know who your customers are, and you know what your product does. Now, how do you frame your product in the right way so customers respond based on what you know about them? People are hardwired to reject information from unknown sources, and we have short attention spans. So, how do you find the back door into their attention? It’s about spotting the right pain points and communicate effectively around them. In this session, you’ll learn how to take your understanding of your customer and use that as the way to engage them with your sales and marketing content. This is a practical session that takes a customer-centric lens to problem solving and pitching. This is a workshop setting, where some of you will have a chance to share your pitch and receive real-time feedback.


Speakers
avatar for Tamsen Webster

Tamsen Webster

Executive Producer (@tamadear), TEDxCambridge
Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to... Read More →

Track Hosts
avatar for David Chang

David Chang

Entrepreneur & Angel Investor (@changds)
David is an entrepreneur and angel investor with product, marketing and software development experience at internet and mobile startups. He is currently an EiR at Harvard Business School, Funding Champion at MassChallenge, and works closely with founders and investors in the Boston area. | | David has a successful track record in hands-on roles at direct-to-consumer and enterprise companies, six of which were acquired or IPO’d. He was... Read More →



Tuesday October 6, 2015 1:45pm - 2:30pm
Room 309

1:45pm

Workshop: Design Thinking as the Engine Behind Innovation

Join us for a unique opportunity to experience Design Thinking hands-on. Design Thinking is a creative, human-centered problem solving approach that offers an alternative to more familiar linear, analytical methods. The session will be interactive, fun, and educational. You will have a chance to experience first-hand the process at the center of today’s most innovative organizations. 


Track Hosts
avatar for Daniel Ostrower

Daniel Ostrower

CEO (@dostrower), Altitude, Inc
Dan is the CEO of Altitude, an award-winning innovation and design firm. As CEO, Dan is responsible for architecting an innovation offering that provides deep and lasting value for Altitude's clients and for building an organization in which the most talented innovators will thrive. Dan's passion is the creation of new products, services, and businesses that improve people's lives and help companies prosper. He has done so through a career... Read More →



Tuesday October 6, 2015 1:45pm - 2:30pm
Room 311

3:00pm

Branded Entertainment or Entertainment Brand: Content as Franchise

What are the best strategies to create and distribute "branded entertainment" in this multi-platform world; and how do we define it? A lot of brands experiment with branded content in an opportunistic, campaign-driven, one-off manner.  But smart, content-focused brands are devising strategies to incorporate social media distribution, and building communities and influencers to amplify content that lives beyond the campaign.

In this session, Canvas Media Studios CEO, David Tochterman, will discuss the methodology behind using long-form storytelling to create brand relevant IP which drives organic audience engagement, brand integration and even transactions while remaining at its core valuable entertainment IP.

 


Speakers
avatar for David Tochterman

David Tochterman

Co-Founder (@dtoc), Canvas Media Studios
David is the CEO of Canvas Media Studios which he co-founded with Emmy Award winning digital creator Bernie Su.  Canvas' most recent project VANITY is a partnership with StyleHaul and Maybelline.   Previous projects include the groundbreaking interactive web series THE LIZZIE BENNET DIARIES, an adaptation of Jane Austen's Pride and Prejudice which won the first Prime Time Emmy for a You Tube distributed series in 2013... Read More →

Track Hosts
avatar for Teddy Lynn

Teddy Lynn

Chief Creative Officer, Content & Social (@theteddler), Ogilvy & Mather
Teddy Lynn‘s role as Chief Creative Officer of Content & Social, Ogilvy North America is to help Ogilvy’s client brands create, produce and distribute seamless ideas across a wide range of media channels.   Teddy has been working with brands on creating content for almost 15 years.  He launched content offerings at Arnold Worldwide, UM, BBDO and Mediabrands and has created effective and award winning work on behalf... Read More →


Tuesday October 6, 2015 3:00pm - 3:45pm
Room 313

3:00pm

The New Paid Media: Brand as Software

Pre-roll is dead. Banners dead. A very small percentage of people actually click or even see your display ads anymore. So what’s next for advertising and media? Solutions like native advertising and content marketing make marketing more palatable by serving the customer’s needs, rather than banging messaging over their heads. The latest opportunity is to think of your brand as software. Everybody is so instrumented with their mobile devices nowadays, giving brands data on location, interactions, and so on. A strong, meaningful, and useful mobile presence is key. Instead of paying $1 million on a giant publisher, creating an asset that your customer spends time and attention with is a smarter way to invest your dollars.

In this session, you’ll hear about brands that have invested in the design and development of software platforms, creating an opportunity for frequency of messaging and greater consumer touchpoints. 

Fundamentally, the future of paid media is to create new and different kinds of media interactions rather than just traditional dollars for impressions that intersect mobile, social and native. Join us to hear how some brands are leveraging their brands as software to fulfill this need.


Speakers
avatar for Chia Chen

Chia Chen

EVP (@talk2chia), DigitasLBi
Chia Chen is EVP/Managing Director of the Digital Products and Services offering at DigitasLBi. In that role, Chia helps clients develop transformational customer-centered digital strategies. He works across a number of clients including Sprint, American Express, Whirlpool and Pitney Bowes. Previously at DigitasLBi, Chia started and led the mobile practice and served the American Express and Samsung clients as relationship... Read More →
avatar for Anne Stowell

Anne Stowell

VP Member, Experience (@astowell), Teladoc
Anne Stowell is Teladoc's Vice President of Member Experience, responsible for the end-to-end customer experience and for driving engagement with Teladoc's industry-leading telemedicine service.  Anne is passionate about using insights to create rich, meaningful experiences for customers, and especially how design and technology together can transform the way people access care.  She has direct responsibility for Member Engagement... Read More →

Track Hosts
avatar for Baba Shetty

Baba Shetty

Chief Global Media Officer (@babashetty), DigitasLBi
Baba oversees global media for DigitasLBi, including programmatic, search television, media technology and social. In 2014 DigitasLBi was awarded Adweek Media Plan of the Year for campaigns over $25 million - the first time the award has ever been won by a digital-first agency.    Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications... Read More →


Tuesday October 6, 2015 3:00pm - 3:45pm
Room 312

3:00pm

Startup War Stories
In this session, you’ll hear from successful entrepreneurs in both B2B and B2C startups who will share their war stories. They’ll answer questions like: How did you raise money from VC’s who think the market is oversaturated? How did you rise above the clutter? How did you get your first big customers? How did you build the right team and culture? What did you do post purchase? What not to do? Bring your questions!

Moderator
avatar for David Chang

David Chang

Entrepreneur & Angel Investor (@changds)
David is an entrepreneur and angel investor with product, marketing and software development experience at internet and mobile startups. He is currently an EiR at Harvard Business School, Funding Champion at MassChallenge, and works closely with founders and investors in the Boston area. | | David has a successful track record in hands-on roles at direct-to-consumer and enterprise companies, six of which were acquired or IPO’d. He was... Read More →

Speakers
avatar for Jordan Fliegel

Jordan Fliegel

Founder, President & Chairman (@jfleeg), CoachUp
Jordan Fliegel is Founder and President of coachup.com, national leader in the sports coaching industry. Jordan is also active in the startup ecosystem as an investor in over 30 startups, and as Co-Chair of Funding at Mass Challenge and a Mentor at Techstars Boston. Before his entrepreneurial career, Jordan played professional basketball in Europe and Israel.  
avatar for Kit Hickey

Kit Hickey

Co-Founder (@kit_hickey), Ministry of Supply
Bio coming soon!
avatar for Lyle Stevens

Lyle Stevens

Co-Founder & CEO (@thelylestevens), Mavrck
Lyle Stevens is co-founder and CEO of Mavrck, an influence marketing platform that powers premier consumer brands to drive more sales on social. A self-described data nerd and hacker, Lyle drives product operations for the company, delivering value to numerous Fortune 500 consumer brands. A firm believer that data delivers dollars, Lyle has been specialized most of his career around helping drive tangible enterprise value from large social data... Read More →
avatar for Daniel Sullivan

Daniel Sullivan

Founder & CEO (@danielmsullivan), Crowdly
Daniel is a self-described "serial entrepreneur" with interests in the social application of technology to utilize the strength and engagement of networked communities and audiences. It has been his mission over the years to build smarter, better, and more useful communities. Daniel has been a strategy consultant at Dell working on building stronger personal knowledge networks, Founder at Crowdly and Appswell, co-founder and President at Speak... Read More →
avatar for Frederick Townes

Frederick Townes

Co-Founder (@fredericktownes), Placester
A serial entrepreneur and technologist, Frederick Townes is the co-founder and COO at Placester, the real estate marketing platform. Previously, Frederick was founding CTO and then senior technical advisor at Mashable, one of the top independent media sites worldwide, as well as founder of W3 EDGE, a web development and marketing agency, and W3 MARKUP, a leading service for user interface development. An influential WordPress developer, Frederick... Read More →



Tuesday October 6, 2015 3:00pm - 3:45pm
Room 309

3:00pm

Beyond Posters & Toasters: Design Thinking for Brands

Traditionally, design in business has been focused on graphics (e.g., posters) and new product development (e.g., toasters). While design undoubtedly makes valuable contributions in these areas, it is time for design thinking, processes and tools to play a broader role. Savvy brands are using design in non-traditional ways to accelerated solutions environments, the design of organizational systems and structures, as well as the management of organizational change. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. This session brings together case examples. 


Speakers
avatar for Ed Boudrot

Ed Boudrot

VP Product Management, Product Strategy, Innovation, Lifecycle Management, Human Centered Design (@edwardboudrot), Optum
Ed Boudrot is the VP of Product Strategy and Management at Optum, a health services and innovation company that combines data and analytics with technology and expertise to power modern healthcare. Bringing his background in technology startups, Boudrot specializes in the innovation of experiences, products, and solutions, and works to integrate human-centered design, market research, product management, development practices, and experience... Read More →
avatar for David Jenkins

David Jenkins

Strategic Planner, Department of Defense
Bio coming soon!
avatar for Nondini Naqui

Nondini Naqui

President & CEO (@societygrownups), Society of Grownups
Nondini Naqui is the President and CEO of Society of Grownups. She took the road less-traveled to get to finance, studying anthropology, Spanish, and business, then co-founding a nonprofit for HIV+ women in Ethiopia. After a tenure at ING DIRECT (now Capital One 360), she found she could combine all her skills and interests at Society of Grownups. Day-to-day, Nondini is focused on business and marketing strategy, and also in true startup... Read More →

Track Hosts
avatar for Daniel Ostrower

Daniel Ostrower

CEO (@dostrower), Altitude, Inc
Dan is the CEO of Altitude, an award-winning innovation and design firm. As CEO, Dan is responsible for architecting an innovation offering that provides deep and lasting value for Altitude's clients and for building an organization in which the most talented innovators will thrive. Dan's passion is the creation of new products, services, and businesses that improve people's lives and help companies prosper. He has done so through a career... Read More →



Tuesday October 6, 2015 3:00pm - 3:45pm
Room 311

4:00pm

KEYNOTE: Brands in the Music Business

Join this lively discussion about how artists and bands are partnering with brands and agencies, and how digital is changing the way consumers are accessing musical content in all of its forms. Whether it’s a small sync license or sponsoring a large tour, we will discuss the how’s and the why’s of using people's passion for music to create awareness of your brand.

Panelists include professionals in the music, advertising, and marketing industries, who have placed hundreds of songs in campaigns for global brands like Puma, Nike, Mercedes, BMW, HBO, Intel, Fidelity, American Express, Pepsi, NFL, Fisher Price, Heineken, Jaguar, and many more! 

Don't miss this opportunity to hear from these speakers before they are scheduled to speak at SXSW in 2016. 

Also joining this session acclaimed recording and performing artist Will Dailey, who is currently working with several brands, including: BOSE, Kind Bar, Life Is Good, D’Angelico Guitars, and Harpoon Beer. 

Click here to view some examples: 

Harpoon: https://www.youtube.com/watch?v=ObTQr4e-mVg

Bose: https://www.bose.com/prc.jsp?url=/promotions/entry_pages/f1/index_en.jsp

Moderator
avatar for Jack Bradley

Jack Bradley

Executive Producer / Partner (@jackbradley2112), Hifi Project Inc.
Although an avid piano player and music geek since age 5, the genesis of Jack’s current passion actually began with 5 years of film production in Boston. Using that experience he transitioned to a staff gig as broadcast producer at Arnold Worldwide in Boston, producing work for McDonalds, Boston Market and Dunlop. | | After realizing that the worlds of music, film and marketing could converge in the form of the modern creative music... Read More →

Speakers
avatar for Chris Bonacci

Chris Bonacci

Assistant VP of Marketing (@bonaccic), The Harpoon Brewery
Chris joined the Harpoon Brewery in the fall of 2002. He graduated with a BA in Political Science from Brown University and with an MBA from the Boston University Graduate School of Management.   In 2011, having spent more than eight years traveling throughout the eastern United States in various sales capacities (ranging from Sales Assistant to Regional Sales Manager), Chris took over a new role in an effort to better integrate sales... Read More →
avatar for Keith D'Arcy

Keith D'Arcy

Creative Licensing & Catalog Acquisition (@SONGSpublishing), Songs Music Publishing
Keith has two abiding passions: matching music to picture and record collecting. With 18 years of professional experience as a music producer and supervisor at EMI Music Publishing, Universal Music Publishing, Sony BMG Music Entertainment, and ad agency Bates Worldwide, Keith has placed hundreds of songs in campaigns for global brands like Nike, Mercedes, BMW, Intel, Fidelity, American Express, Pepsi, Fisher Price, Northwest Airlines, Heineken... Read More →
avatar for Will Dailey

Will Dailey

Musician (@willdailey)
Will Dailey is an acclaimed recording and performing artist. His latest album, National Throat, has been met with stellar reviews, over 4 million spins on Spotify, top 20 on Billboard Heat Seeker chart and won Album of the Year in the Boston Music Awards, New England Music Awards and Improper Bostonian Magazine. Dailey, who is already a three-time winner of the Boston Music Award for Best Singer/Songwriter also won Artist of... Read More →
avatar for Paul Greco

Paul Greco

Director of Music & Radio Production (@Pg14PaulGreco), J.Walter Thompson
Paul Greco is Director of Music & Radio Production at global ad agency J. Walter Thompson New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all media. Today his work continues to be recognized by the industry.   In 1995 Paul joined Young & Rubicam as Music Producer, and eventually rose to the position of Vice President, Executive Music Producer. During... Read More →


Tuesday October 6, 2015 4:00pm - 5:00pm
FutureM Hub / Hall D

5:00pm

Special Musical Performance & Cocktail Hour
After sitting down with marketers to talk about his work with brands, musician Will Dailey will play a special set for the FutureM audience. Then we'll open up for a cash bar cocktail hour. Join us for networking and entertainment with your peers!

Speakers
avatar for Will Dailey

Will Dailey

Musician (@willdailey)
Will Dailey is an acclaimed recording and performing artist. His latest album, National Throat, has been met with stellar reviews, over 4 million spins on Spotify, top 20 on Billboard Heat Seeker chart and won Album of the Year in the Boston Music Awards, New England Music Awards and Improper Bostonian Magazine. Dailey, who is already a three-time winner of the Boston Music Award for Best Singer/Songwriter also won Artist of... Read More →



Tuesday October 6, 2015 5:00pm - 6:00pm
FutureM Hub / Hall D
 
Wednesday, October 7
 

8:30am

KEYNOTE: Innovation in Marketing - Ram Krishnan, SVP & CMO, Frito-Lay North America, PepsiCo

The Intersection of Marketing & Technology

Understanding the evolving role of the CMO, Ram has infused a new level of consumer interaction into Frito-Lay’s marketing efforts as he discusses how marketing and technology intersect in today’s business world. With the explosion in use of personal devices, unlocking the granular-level data that helps marketers understand who consumers are, where they shop, what they like has become paramount. The convergence of these three conditions is driving the industry to not only operate as marketers, but as marketing technologists.


Speakers
avatar for Ram Krishnan

Ram Krishnan

SVP & CMO (@ramalytics), Frito-Lay North America, PepsiCo
Ram Krishnan is senior vice president and chief marketing officer of Frito-Lay North America. He leads marketing for the entire PepsiCo snacks portfolio, a $14 billion division. Ram is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media.   Ram joined Frito-Lay in 2006 and has operated in a series of leadership roles, including senior vice president of brand marketing. He is... Read More →


Wednesday October 7, 2015 8:30am - 10:00am
FutureM Hub / Hall D

10:30am

Spotlight Session: The Future of Government
Speakers
avatar for Jascha Franklin-Hodge

Jascha Franklin-Hodge

CIO (@jfh), City of Boston
Mayor Martin J. Walsh appointed Jascha Franklin-Hodge as the City's Chief Information Officer in June 2014. As Chief Information Officer, Franklin-Hodge leads the City's efforts to enhance online service delivery, empower City employees with effective digital tools, and improve access to technology and the Internet for all Boston neighborhoods. Prior to his work with the City, Franklin-Hodge co-founded Blue State Digital (BSD) in 2004 and... Read More →


Wednesday October 7, 2015 10:30am - 11:15am
Room 312

10:30am

Spotlight Session: The Future of Robotics
Currently, content is trapped behind glass. Think of social robots as a new medium that can bring content to life: within the home; in three dimensions; and with personalized, emotional engagement. "Your living room is the final frontier for robots," says Cynthea Breazeal, Founder & Chief Scientist at JIBO. In this session, Breazeal will discuss her invention, which is the world's first social robot for the home. Learn more here

Speakers
avatar for Cynthia Breazeal

Cynthia Breazeal

Founder, Chief Scientist (@cynthiabreazeal), Jibo
Dr. Breazeal is recognized as the pioneer of social robotics. She is Professor at the MIT Media Lab and Director of the Personal Robots Group. Globally recognized thought leader and innovator. Jibo, Inc. brings her body of expertise to the world.


Wednesday October 7, 2015 10:30am - 11:15am
FutureM Hub / Hall D

11:45am

The Content Marketing Dream Team: Demystified!

When it comes to content marketing, it often seems like you need a dream team to win the war of words on the web. What you might not know is that the dream team comes in all shapes and sizes. In fact, with the right tactics and technology, you can drive the ROI you crave with a team and budget of almost any size.

Join host Byron White – CEO of WriterAccess, Chair of Content Marketing Conference, and one of the original content marketing revolutionaries – as he maps out the alternative routes to success on the content marketing battleground. He’ll also interview several content marketing all-stars to discuss how they built their dream teams through defining and measuring KPI’s, selecting most valuable players, and clarifying roles, goals and tactics.

In this session you'll learn how to:

  • Identify the key marketing players for your team
  • Use freelancers to maximize your budget
  • Employ content planning tactics that drive results
  • Sell the budget and hiring plan to bosses and boards
  • Define roles and goals for peak performance

Moderator
avatar for Byron White

Byron White

Founder & CEO (@byronwhite), WriterAccess
Byron White is one of the original content marketing revolutionaries, chair of Content Marketing Conference and published author of three books on the content marketing topic. He founded WriterAccess most recently, a growing marketplace that now connects 16,000+ customers with 10,000 writers, making the Inc. 5000 list of fastest growing companies two years in a row. He’s also the founder of several other successful startups including... Read More →

Speakers
avatar for George Irish

George Irish

President & CEO (@girishstrategis), Strategis
The marketing industry is morphing into an inbound dependent landscape. Chances are, if your company is still relying on traditional marketing tools to attract clients, half the battle is already lost. The digital age is among us, and Strategis has the expertise to guide your organization.    By utilizing Blogging, SEO, Pay-Per Click, Social Media Outreach, and Creative Design Services we craft marketing strategies to help our clients... Read More →
avatar for Greg Jarboe

Greg Jarboe

President & Co-Founder (@gregjarboe), SEO-PR
Greg Jarboe is president and co-founder of SEO-PR, an award-winning content marketing agency. He’s also the author of YouTube and Video Marketing and a contributor to Complete B2B Online Marketing, Enchantment, Strategic Digital Marketing, and The Art of SEO. He’s also profiled in Online Marketing Heroes. Greg is the Content Marketing faculty chair at Market Motive, an instructor in the Rutgers Business School’s executive... Read More →
avatar for Jeff Mesnik

Jeff Mesnik

President (@theopus), ContentMX
Jeff has over 20 years of marketing, sales, and business development experience.  Jeff Recently founded ContentMX LLC an organization focused on helping increase a companies sales by making content more accessible to the entire organization. ContentMX has discovered that finding, creating and formatting content for all digital platforms can be a challenge.  Through partnerships with companies like Eloqua, Druple, Exact Target... Read More →



Wednesday October 7, 2015 11:45am - 12:15pm
FutureM Hub / Hall D

11:45am

How Your Company's Expertise Can Take Your Content Strategy to New Levels in 2016
One of the most underutilized marketing assets that companies can lay claim to is their expertise. However, that knowledge is key to getting leadership on board and creating a successful content strategy. Content can play a large role in informing consumers, creating brand advocates, attracting top talent, overcoming sales barriers, and establishing credibility for your brand.

It’s vital to be authentic and create content that helps your audience so they’re naturally drawn back to you as a trusted resource and authority in your industry. John Hall, co-founder and CEO of Influence & Co., will help you identify common barriers and arm you with the strategies and tactics to overcome them.

Track Hosts
avatar for John Hall

John Hall

Co-Founder & CEO (@TweetJohnHall), Influence & Co.
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world's top publications, ranking #72 on Forbes' "Most... Read More →


Wednesday October 7, 2015 11:45am - 12:30pm
Room 312

11:45am

The Experience Gap: How Brands Can Stop Disappointing People

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. The result? A gap between what consumers expect from brands and what they actually experience when they interact with brands.

 

Many brands are all promise, no proof. But in a digitally empowered era, brands that don’t deliver on expectations are either quickly forgotten – or worse sabotaged – by detractors. And it shows in their business results. In a five-year study of stock performance, customer experience leaders demonstrated a cumulative 69% advantage in performance over customer experience laggards. So today, brands must learn to mind The Experience Gap, finding ways to close it and align brand promises to the proof delivered to consumers at every turn.

 

Questions Answered:

  • Why do brands need to mind the Experience Gap and how is the bottom line impacted?
  • How do marketers take an active role in identifying and fixing their brand’s Experience Gap?
  • What types of initiatives are capable of repairing Experience Gaps once they’ve been identified?

Speakers
avatar for Ben Grossman

Ben Grossman

VP, Strategy Director (@BenGrossman), Jack Morton Worldwide
As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. His industry and thought leadership have sent him around the world to speak to Fortune 100 audiences and have been central to driving success for some of the world’s most notable brands.   Attuned to both what’s next and what constitutes best practices, Ben is passionate... Read More →

Track Hosts
avatar for Scott Ernst

Scott Ernst

Entrepreneur, Business Builder & Advisor (@scotteernst)
Scott was most recently chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world's largest marketing services organization. Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding... Read More →


Wednesday October 7, 2015 11:45am - 12:30pm
Room 313

11:45am

Building a Data Analytics Organization

Consulting: counter-intuitively, one of the least data-driven and rigorous purchases large enterprises make, but also the biggest source of uncontrolled spend. HourlyNerd brings the power of data and analytics to these purchases for 10% of the Fortune 1000 and thousands of smaller enterprises; but, how do they do it? Learn how they've built an integrated ecosystem that seamlessly leverages various parts of its business model to help enterprises make better decisions and drive better outcomes from their external spend while creating flexible economic opportunity for tens of thousands of independent business consultants and boutiques.

 


Speakers
avatar for Rob Biederman

Rob Biederman

Co-CEO (@BiedermanRob), HourlyNerd
Rob Biederman is the co-founder and co-CEO of HourlyNerd, the leading technology platform delivering elite business talent. Founded with the collaboration of faculty members at Harvard Business School in 2013, HourlyNerd boasts over 14,000 independent experts, including top MBAs, elite business advisors, and industry experts from leading corporations, and serves more than 8,000 companies, including nearly 10% of the Fortune 1000. Based in Boston... Read More →
avatar for Patrick Petitti

Patrick Petitti

Co-CEO (@PMPetitti), HourlyNerd
Pat Petitti is co-founder and co-CEO of HourlyNerd, a technology platform that is changing the way businesses solve problems. Prior to starting HourlyNerd, Pat worked as a consultant, first at Booz Allen Hamilton, then at Vantage Partners, a negotiation and strategy firm based in Boston. Through his work as a volunteer with the West Point Negotiation Program Pat has worked on negotiation strategy with various organizations within the military, in... Read More →



Wednesday October 7, 2015 11:45am - 12:30pm
Room 309

11:45am

Disruptive Innovation Workshop

In this hands-on, guided workshop, you’ll learn how to discover and apply one of the concepts at the core of disruptive innovation: "Jobs-to-be-done." The ability to recognize the functional, emotional, and social motivators of behavior and to sift through them to find the ones that will spur rapid adoption of new solutions is a skill that is critical for everyone seeking to drive innovation. Through stories and exercises, we will explore how "Jobs-to-be-done" have been used in a variety of industries and geographies to create and grow businesses and how you can apply this simple but powerful tool to your work and life.


Speakers
avatar for Robyn Bolton

Robyn Bolton

Partner (@RM_Bolton), Innosight
Robyn is a Partner at Innosight, where she specializes in consumer packaged goods and consumer healthcare. She works extensively with senior-level executives to help them identify market expansion and business growth opportunities, define and build new multi-million dollar businesses, and develop organizational structures and capabilities to support innovation.  Her articles on innovation have appeared in: Fast Company, Bloomberg... Read More →


Wednesday October 7, 2015 11:45am - 12:30pm
Room 311

12:30pm

LUNCH & KEYNOTE: Democratization of Data - Sir Tim Berners-Lee, Inventor of the Web & Professor, MIT

A radically open, egalitarian and decentralized platform, the Web has changed the world. The protocols and programming languages have nearly all been designed for evolution. Very soon, millions more sensors, appliances and other devices large and small will take the web to new places. The potential is both exciting and concerning to Sir Tim Berners-Lee, the Inventor of the World Wide Web
 
While the Web has openness and flexibility woven into its fabric, it is under threat from some governments that may abuse their powers, some businesses that may try to undermine the open market, and from criminal activity. The future of the Web depends on ordinary people taking responsibility for this extraordinary resource.  Also the real power of personal data - its use by the person it is about - is ironically yet to be realized. 
 
In this fireside chat with Rudina Seseri, Partner at Fairhaven Capital, Berners-Lee will share share his goals for the Web over the next quarter century – how he envisions we can continue to advance our society and reduce some of the threats to the democratization of the Web.


Moderator
avatar for Larry Weber

Larry Weber

Chairman & CEO, Racepoint Global
Larry Weber is a globally known expert on public relations and marketing services, who founded multiple successful public relations and interactive marketing agencies, authored five forward-thinking marketing books and co-founded the largest interactive advocacy organization in the world. Passionate about the convergence of software, the Internet and communications, Larry frequently speaks about the future of marketing and the critical role... Read More →

Speakers
avatar for Sir Tim Berners-Lee

Sir Tim Berners-Lee

Inventor of the Web & Professor, MIT
Sir Tim Berners-Lee invented the World Wide Web in 1989. He is the Founder and Director of the World Wide Web Consortium (W3C) the standards forum for technical development of the Web and the Web Foundation whose mission is that the World Wide Web serves Humanity.  He co-founded  and is President of the Open Data Institute in London. He is a Professor at the Massachusetts Institute of Technology in the Computer Science and... Read More →
avatar for Rudina Seseri

Rudina Seseri

Partner (@rudina11), Fairhaven Capital
Rudina leads early stage investments in marketing tech, digital media and IoT/Robotics. Her portfolio of investments includes Celtra, CrowdTwist, Jibo, SocialFlow, and Statisfy. Rudina serves as an Entrepreneur-In-Residence at the Harvard Business School and Executive-In-Residence at the Harvard iLab. Previously, she was a Senior Manager in the Corporate Development Group at Microsoft Corporation. In this position, Rudina was responsible for... Read More →



Wednesday October 7, 2015 12:30pm - 1:45pm
FutureM Hub / Hall D

1:45pm

Content's Influence in the Path to Purchase

What is the role of content in the buyer’s path to purchase? Various research shows that before someone buys, 81-94% of people research online. This means that brands have the ability to influence a buyer’s path to purchase by decreasing trust barriers and offering relevant, valuable content to attract and retain customers. However, several trends are shaping the future of content marketing and have huge implications for brands. The constant pace of technology change causes the rules of engagement and preferences to change. Information is becoming more easily attainable than ever because our customers can access information on an infinitely increasing number of devices and platforms – and the content doesn’t just come from the brand. So how do we ultimately connect with our consumers? How do we combine technology with human interaction in ways that resonate?

In this session, experts will share how to leverage these future trends to deliver consistent, ongoing valuable information to buyers, who will ultimately reward you with their business and loyalty.


Moderator
avatar for Sarah Green

Sarah Green

Senior Associate Editor (@skgreen), Harvard Business Review
Sarah Green Carmichael is a senior associate editor at Harvard Business Review, where she acquires, edits, and writes for HBR.org. She also leads the video program and hosts the weekly podcast the HBR IdeaCast, which has twice been nominated for a National Magazine Award under her tenure. In addition, she has edited best-selling books for Harvard Business Review Press. Previously, she spent five years as a baseball columnist and sportswriter, and... Read More →

Speakers
avatar for Charlie Breit

Charlie Breit

VP of Marketing (@charlie_breit), SurePayroll
Charlie is responsible for all aspects of SurePayroll's Marketing efforts. Charlie has over 14 years of experience in marketing, brand building, digital and customer experiences. He has great savvy in building integrated brand platforms, developing digital experiences on both desktop and mobile platforms, enhancing customer engagement, growing brand awareness and strengthening brands. | | Prior to arriving at SurePayroll, Charlie was Director... Read More →
avatar for Robert Glazer

Robert Glazer

Founder & Managing Director (@robert_glazer), Acceleration Partners
Robert Glazer, founder and managing director of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer products and services companies. His clients include adidas, eBay, ModCloth, Warby Parker, the Honest Company, Reebok, Shutterfly, Target, Gymboree, Tiny Prints, and many other consumer brands. | | In 2014, Acceleration Partners drove more than $500... Read More →
avatar for Gene King

Gene King

Director, Corporate Communications (@geneaking), H&R Block
Gene King has built his career on combining the science of marketing with the art of communications to grow revenues and effectively protect and enhance a company’s brand reputation. A 25-year communications veteran, he has built strategic brand, content, and thought leadership plans for the real estate, energy and financial services industries As Director of Global Media Relations and Corporate Communications at H&R Block, King... Read More →
avatar for Michael Mangione

Michael Mangione

Director of Consumer Marketing (@Bose), Bose
Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and... Read More →

Track Hosts
avatar for John Hall

John Hall

Co-Founder & CEO (@TweetJohnHall), Influence & Co.
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world's top publications, ranking #72 on Forbes' "Most... Read More →


Wednesday October 7, 2015 1:45pm - 2:30pm
Room 312

1:45pm

This is Your Brain on Marketing
Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Understanding why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivations that trigger their attitude and actions are things that all marketers should not only understand but internalize. Recently there has been an interest in systematizing behavioral thinking and using the discipline more conspicuously to shed insight on the challenges advertisers face. In this session, we’ll explore the latest and greatest in this area of research.

Speakers
avatar for Amy	Solberg

Amy Solberg

Media Supervisor (@amydsolberg), Sanders\​Wingo
Amy Solberg is a supervisor of The Knowledge Group at Sanders\Wingo in Austin. She leads the charge in bridging the strategic planning and media teams to help the agency incorporate behavioral economics solutions to traditional marketing problems with the understanding that what really makes or breaks brands is their ability to adapt to meet consumer needs.    A student of consumer behavior, Amy employs her passion for... Read More →
avatar for Christian Goy

Christian Goy

Co-Founder & Managing Director (@GOY909), Behavioral Science Lab
Christian Goy is the co-founder and managing director of the Behavioral Science Lab. Starting his career in strategic planning on both the client and agency side, he developed a love for consumer insights and targeting. He felt there was a lack of substantial data showing why consumers make the purchasing decisions they do, leading to his desire to answer the unknown question of WHY. Combining his passion and curiosity for arts and science, the... Read More →
avatar for nick langeveld

nick langeveld

President & CEO (@nhlangeveld), Affectiva
Nick Langeveld is the president and CEO of Affectiva. Langeveld has led Affectiva to become the leader in scalable and fully automated emotion sensing and analytics. He has over a decade of experience leading the convergence of media analytics and technology. Previously Langeveld held leadership roles at media and technology companies including Nielsen, BuzzMetrics (acquired by Nielsen), and IBM. Langeveld began his career... Read More →

Track Hosts
avatar for Scott Ernst

Scott Ernst

Entrepreneur, Business Builder & Advisor (@scotteernst)
Scott was most recently chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world's largest marketing services organization. Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding... Read More →


Wednesday October 7, 2015 1:45pm - 2:30pm
Room 313

1:45pm

Art & Science in Action: A Workshop
Explore how we can look at data to help tell stories that are human and empathic. A world famous artist and TED contributor will take you through a workshop on how we can look at data differently to create visual and musical experiences that are powerful and unique, making hard to digest data more visual and actionable for marketers.

Speakers
avatar for Nathalie Miebach

Nathalie Miebach

Artist
Nathalie Miebach is a Boston-based artist who translates weather data into complex sculptures and musical scores. Nathalie Miebach's work focuses on the intersection of art and science and the visual articulation of scientific observations. Her woven sculptures interpret scientific data related to astronomy, ecology and meteorology in three-dimensional space. Her pieces simultaneously function as works of art, aural embodiments of data (musical... Read More →



Wednesday October 7, 2015 1:45pm - 2:30pm
Room 309

1:45pm

Innovation Leaders
It’s tough to get a successful, established company to think differently about innovation and devote the right time and resources. Corporate innovators need to move the needle quickly on metrics that matter to the company. The odds of succeeding rise dramatically when you understand what others have done, what had an impact and what was learned. This panel of innovation leaders will share various different ways to approach building a discipline of innovation within a company.

Moderator
avatar for Scott Kirsner

Scott Kirsner

Editor & Co-Founder, Innovation Leader (@ScottKirsner), Columnist, Boston Globe
Scott Kirsner is a journalist who writes about innovation and entrepreneurship. His “Innovation Economy” column appears Sundays in the Boston Globe, and he is also editor of the site Innovation Leader (www.innovationleader.com), which focuses on R&D, product development, corporate venturing, and new initiatives within large companies. Scott has been a regular contributor to Fast Company, BusinessWeek, Variety, and Wired. His books... Read More →

Speakers
avatar for Adam Cutler

Adam Cutler

Design Studio Program Director (@adam_cutler), IBM Design
Adam Cutler is the IBM Design Studio Program Director, responsible for the Austin Design Studio and the daily guidance of IBM Software’s designer population. Adam also manages Designcamp, an immersive educational program about IBM Design Thinking. | | Prior to joining IBM Design in early 2013, Adam was the Director of User Experience Design at IBM Interactive where he helped guide clients and IBM teams in the creation of valuable, dynamic... Read More →
avatar for Andy Miller

Andy Miller

Chief Innovation Architect (@InnovationAndy), Constant Contact
Andy Miller is Chief Innovation Architect at Constant Contact, where he manages the Small Business Innovation Program, an accelerator program designed to support entrepreneurs developing solutions for small businesses. Prior to joining the company, he was CEO of CardStar where he was responsible for overall business development and strategic direction for the company. Prior to CardStar, Andy founded Lumifi LLC, Quece LLC, RetirementSuite.com, and... Read More →
avatar for Richard Smyers

Richard Smyers

VP, Center for Accelerated Innovation (@Fidelity), Fidelity Investments
Richard Smyers is a vice president for the Fidelity Labs, a unit of Fidelity Investments, the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket, a leading online brokerage firm and one of the largest providers of custody and clearing services to financial professionals.  The vision of Fidelity Labs is to serve as Fidelity’s idea and innovation... Read More →
avatar for Perry Witmer

Perry Witmer

Senior Manager, Strategy & Insights, Innovation & Emerging Brands (@PepsiCo), PepsiCo
Perry Witmer is Senior Manager, Innovation & Emerging Brands at PepsiCo, where she leads the Strategy & Insights team responsible for developing the next generation of billion-dollar brands through breakthrough innovation & intrapreneurial brand-building.  Perry is also a Trends expert: she's developed a custom framework designed to empower leadership across categories and brands to capitalize on forward-looking consumer... Read More →

Track Hosts
avatar for Robyn Bolton

Robyn Bolton

Partner (@RM_Bolton), Innosight
Robyn is a Partner at Innosight, where she specializes in consumer packaged goods and consumer healthcare. She works extensively with senior-level executives to help them identify market expansion and business growth opportunities, define and build new multi-million dollar businesses, and develop organizational structures and capabilities to support innovation.  Her articles on innovation have appeared in: Fast Company, Bloomberg... Read More →


Wednesday October 7, 2015 1:45pm - 2:30pm
Room 311

3:00pm

The Content X Factor: Authenticity

Native advertising is widely practiced by brands right now. In fact, according to eMarketer, spending on native ads is expected to increase by nearly 35% in 2015. However, there are some important questions still left unanswered for the controversial ad format. Most of these concerns revolve around one key concept: consumer trust. A 2014 Contently study shows that 54% of readers don’t trust sponsored content, and that two-thirds have felt “deceived” upon learning that a piece of content was brand-sponsored. Additionally, a recent CivicScience report suggests that consumers are ambivalent toward sponsored content; 48 percent of adults, are “very concerned” about preserving objective journalism.

So, how can brands ensure that their content will be well received by readers? Authenticity in the X Factor that’s needed in order to succeed. In addition, your content should help and educate readers, deliver on a pain point / communicate a return on investment for them, and be entertaining. If you perform on all of this you’ll gain brand advocates. The truth hurts – most brands, even large, established brands, are not fulfilling the authenticity parameter. Join us as we dig into examples. 

Moderator
avatar for Mike Farber

Mike Farber

Partner (@mfarbs), LaunchSquad
Mike loves a good story. He's a partner at LaunchSquad, a communications agency in Boston, San Francisco and New York with a special hankering for companies that think big and act bigger.

Speakers
avatar for Jennifer Eldin

Jennifer Eldin

Director, Global Head of Social Media & Content (@jenneldin), Blackrock
Jenn is a seasoned marketer with over 10 years of experience building brands in retail and digital. She leverages data and analytics as weapons in the crusade for understanding customer needs and creating great content that drives demand. She is currently the global head of social media for BlackRock, the world’s largest asset manager, overseeing the blog and all social channels for the brand.   Prior to joining BlackRock she spent 5... Read More →

Track Hosts
avatar for John Hall

John Hall

Co-Founder & CEO (@TweetJohnHall), Influence & Co.
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. In three years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world's top publications, ranking #72 on Forbes' "Most... Read More →


Wednesday October 7, 2015 3:00pm - 3:45pm
Room 312

3:00pm

The Power of Z: An Unfiltered Chat with Every Brand’s Next Best Customer

$44 billion to spend. 26% of the US population. 2 billion strong worldwide. 8-second attention spans. It’s easy to define Generation Z by the numbers. But who are these kids, really? From retail to entertainment to food to tech and beyond, “kids today” want products and experiences on their terms. They have #NoFilter, want to make a difference, and demand anytime, anywhere access to the stuff they love. To break through the noise and stay relevant, brands need to fit seamlessly into their lives and help them connect to the things they care about. We’ll talk to a group of Gen Zers for an unfiltered look inside the minds, preferences, and behaviors of these next-generation consumers. 


Speakers
avatar for Bill Alberti

Bill Alberti

SVP (@billalberti), C Space
Bill Alberti is Senior Vice President at C Space, where he leads the client service team in helping companies find new ways to grow by collaborating with their customers. Recently, Bill’s thought leadership on Gen Z has been published in Adweek, Forbes, and Bloomberg. Prior to joining C Space, Bill worked at Arnold Worldwide where he founded a business strategy group and created a consulting capability designed to communicate a public... Read More →

Track Hosts
avatar for Scott Ernst

Scott Ernst

Entrepreneur, Business Builder & Advisor (@scotteernst)
Scott was most recently chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world's largest marketing services organization. Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding... Read More →


Wednesday October 7, 2015 3:00pm - 3:45pm
Room 313

3:00pm

Advanced Analytics with Brands
In this session, analytics leaders from various brands share the latest and greatest in platform, analysis, and optimization. How are today's top brands innovating in data management, data modeling, personalization and testing? 

Topics of discussion include:
  • Differences in the way the companies are structured and operate.
  • When it comes to marketing, content creation and generation, we’re increasingly leaning on algorithms. But your data is limited to what your range of experience has been, and that can stifle innovation. So when do you trust your machine learning predictive algorithm to operate on its own; and when do you innovate, test and experiment with your data? How do you find the balance? How will these capabilities evolve?
  • Filtering through useless data vs. real data. More and more data is being collected and captured on a daily basis. You can view the data through a million different lenses, and ultimately a lot of that is a waste of time, so how do you identify what’s useful vs. taking on huge volumes of noise?
  • Data granularity for forecasting: When do you analyze? Do you look at what happens every minute, hour, day, or weekly?

You'll learn how these brands leverage their data capabilities for marketing, content prediction, personalization, measurement, understanding and growing their audience, and ultimately driving sales.

Moderator
avatar for Mark Gerner

Mark Gerner

Lead Associate (@thebearconomist), Booz Allen Hamilton
Mark is a Leader within Booz Allen’s Strategic Innovation Group (SIG) leading data driven analyses to inform strategic planning, marketing, operations, and supply chain related decisions. He manages a multidisciplinary team specializing in economic forecasting, data mining, probabilistic and predictive modeling, machine/deep learning, natural language processing and optimization. He has conducted strategic analyses for a spectrum of... Read More →

Speakers
avatar for Ashish Braganza

Ashish Braganza

Director, Global Business Intelligence (@phillyanalytics), Lenovo
Ashish Braganza is Director of Global Business Intelligence at Lenovo and responsible for Digital Personalization, Optimization, BI and Big Data Analytics. He leads a global team of 40 Business Analysts, Data Scientists, Modelers, Visualizers and Big Data Architects. He built Lenovo’s first Big Data Platform and draws on his extensive management experience in running and building enterprise analytics for fortune 500’s. He has... Read More →
avatar for Emir Kapanci

Emir Kapanci

Director, Analytics (@caredotcom), Care.com
As Director of Analytics, Emir is responsible for analyzing and augmenting Care.com’s data assets to improve customer experience and decision making. In his role, Emir oversees a team of Data Scientists and Analysts that closely partner with many departments within the company (e.g. Product, Marketing, CRM, Finance and Operations), delivering solutions such as: Multi-channel attribution, BI dashboards, bidding models, revenue forecasting... Read More →
avatar for Frank Lo

Frank Lo

Director, Data Science (@Wayfair), Wayfair
Frank Lo is the founder and director of the Data Science team at Wayfair. He oversees multiple initiatives in the company that revolve around learning customer behavior through data mining, and translating that insight into actionable strategy for ecommerce marketing and personalization efforts. Outside of his role at Wayfair, Lo is also the founder and developer of DataJobs.com, a popular hub for analytics recruiting. Lo graduated from MIT in... Read More →
avatar for Michael Strickman

Michael Strickman

VP Traffic Acquisition & Measurement (@TripAdvisor), TripAdvisor
Bio coming soon!



Wednesday October 7, 2015 3:00pm - 3:45pm
Room 309

3:00pm

The Industry Disruptors
Uber disrupted the transportation industry. Airbnb disrupted the hotel industry. What they have in common is the ability to see a huge market of unmet customer needs – identify the friction – and solve for it. It’s an incredibly customer focused way of doing business. This has huge implications on customer experience and marketing. How do we as marketers think about the customer? How do we think about defining the opportunity differently? How can we find that disruptive opportunity? This session will explore disruptive industry models through various lenses.

Speakers
avatar for David Corts

David Corts

President & COO (@studionow), StudioNow
David has led product development, business development, and operations for StudioNow since its inception in 2007. StudioNow was acquired by Aol, Inc. in January 2010, at which time David also served as Vice President of Product and Operations for AOL Content Solutions. When StudioNow again became a privately-held company in January 2013, David resumed his role as President and Chief Operating Officer of StudioNow. | Prior to StudioNow, David was... Read More →
avatar for Ben Fischman

Ben Fischman

Founder (@mgemi), M.Gemi
Ben Fischman is the founder and chief executive officer of M.Gemi, the first business created by LAUNCH, a new business devoted to building companies that change the way people shop, think and live by focusing on maximizing consumer engagement through immersive digital experiences and powerful branding. M.Gemi, the high-end, Italian-made women’s shoe website launched March 2015 with the promise to sell shoes for the fraction of what they... Read More →
avatar for Meghan Verena Joyce

Meghan Verena Joyce

General Manager (@meghanvjoyce), Uber East Coast
Meghan Verena Joyce is the General Manager for Uber East Coast, where she oversees operations in cities such as Boston, Washington D.C., Atlanta, and Philadelphia. She previously served as General Manager of Uber Boston. Before joining Uber, Meghan worked as a Senior Policy Advisor at the United States Treasury, specializing in financial crisis recovery and federal agency operations. Meghan also worked at Bain Capital, where she focused on... Read More →
avatar for Brian Regienczuk

Brian Regienczuk

CEO & Founder (@agencyspotter), Agency Spotter
Former Group Director of Global Design at The Coca-Cola Company, Brian Regienczuk is the CEO and Co-Founder of Agency Spotter, an online marketplace streamlining how brands and agencies find one another and partner across digital, design, advertising, research and beyond. Over the past 19 years, Brian has led teams at the intersection of design, technology and marketing. He has led innovation and branding initiatives at companies such as... Read More →

Track Hosts
avatar for Robyn Bolton

Robyn Bolton

Partner (@RM_Bolton), Innosight
Robyn is a Partner at Innosight, where she specializes in consumer packaged goods and consumer healthcare. She works extensively with senior-level executives to help them identify market expansion and business growth opportunities, define and build new multi-million dollar businesses, and develop organizational structures and capabilities to support innovation.  Her articles on innovation have appeared in: Fast Company, Bloomberg... Read More →


Wednesday October 7, 2015 3:00pm - 3:45pm
Room 311

4:15pm

KEYNOTE: Think Big, Act Bigger: The Rewards of Being Relentless - Jeffrey Hayzlett, Primetime TV & Radio Host

Based on the book from Jeffrey Hayzlett comes Think Big, Act Bigger: The Rewards of Being Relentless. The book, and the program, is a take-no‐prisoners, no BS, attitude adjustment for those who call themselves entrepreneurs. Following the success of his primetime show C-Suite with Jeffrey Hayzlett, companies and audiences always want to know the secret behind the success of entrepreneurs and executives who can move mountains.

Jeffrey has owned franchises, ran small businesses (and sold over 200 of them), and has been the CMO of a Fortune 500 company. He’s learned that in every business, and in every industry, limitations exist everywhere – mostly in our minds and in the stories we tell ourselves. Getting past these limitations is hard work.

Whether it is fear or doubt or something else, the most dangerous move in business is the failure to make a move. The history of business is filled with companies that no longer exist because their leaders refused to enact change when the writing was on the wall. Kodak thought it was still in the film business and ignored its own work on the digital camera. Blackberry thought its proprietary communication method could stem the need to innovate. Oldsmobile just got old with its customers and when they started to die, so did it. That’s the difference between “Thinking Big” and “Acting Bigger” and what Think Big, Act Bigger means: knowing how to tie visions to actions and getting beyond limitations, preconceived notions, structures, and differences and delivering for the future. That’s leadership. That’s what is going on in the most successful C-Suites across this country.

In the end, Think Big, Act Bigger: The Rewards of Being Relentless prompts audiences to ask: What is our goal? What would it take to make it bigger faster? What is our purpose? How do we build that thoughtfully and as quickly as possible in a way that we believe in?

Jeffrey’s new book and keynote focuses on the attitude we need to overcome the obstacles that face our businesses every day. No one is coming to save us; none of us will win the lottery. Everyone can think big; the art is in acting bigger.

Let’s overcome obstacles and kick business up to the highest level.
Thinking big and acting bigger is all about action and attitude: being fearless and bold – a willingness to put one’s self out there, steamrolling obstacles, ignoring perceived boundaries, and even being a little irrational.


Speakers
avatar for Jeffrey Hayzlett

Jeffrey Hayzlett

Primetime TV & Radio Host (@JeffreyHayzlett)
Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of... Read More →


Wednesday October 7, 2015 4:15pm - 5:00pm
FutureM Hub / Hall D
 
Thursday, October 8
 

8:30am

KEYNOTE : Innovation in Fashion - Uri Minkoff, Co-Founder & CEO, Rebecca Minkoff
Uri is the driving force behind what Morgan Stanley describes as the “store of the future,” introducing a seamless level of technology to the fashion experience with interactive dressing rooms and touch screen mirrors. At FutureM, he will discuss the nexus between fashion, retail and emerging technologies, including ways brands can grow and thrive by creatively integrating new technology into the consumer shopping experience.

Speakers
avatar for Uri Minkoff

Uri Minkoff

Co-Founder & CEO (@uriminkoff), Rebecca Minkoff
Uri Minkoff is the Chief Executive Officer and co-founder of Rebecca Minkoff, one of the fastest growing brands in the fashion industry, and the largest global fashion label led by a female millennial designer. | | Only 39 years old, Uri is well known as the most forward thinking CEO in fashion, especially when it comes to the innovative use of new technologies and the omnichannel customer experience. Uri is the driving force behind what... Read More →


Thursday October 8, 2015 8:30am - 10:00am
FutureM Hub / Hall D

10:30am

Creating a Winning Corporate Culture
Highly engaged and satisfied employees contribute to the growth and success of an organization. But attracting and retaining top talent is incredibly difficult. In this session, hear from companies that top the “best places to work” list on how they create a culture that makes visionaries and professionals want to stay? Join us as we discuss strategies for recruitment and for developing a positive and productive work culture.

Moderator
avatar for Steve Mooney

Steve Mooney

EVP, Managing Director (@jackmorton), Jack Morton Worldwide
As a Managing Director of our Boston operations, Steve oversees the development of multi-year agency relationships dedicated to building and activating brands for clients with a strong focus on the agency’s digital experience offering.   Since he joined Jack Morton, Steve has played various roles from strategy and creative to management. Most recently, Steve worked on integrated campaigns for Subway, Fidelity and Liberty Mutual... Read More →

Speakers
avatar for Matthew Charde

Matthew Charde

EVP, Managing Director - Creative (@mcharde), EF Education First
Matthew Charde is a seasoned entrepreneurial executive in the creative and design industry whose career has been built on organizing innovative businesses in media, entertainment, advertising, creative technology and the arts and bringing them to profitability. | | With a background in general management and business development, his roles have included Managing Director of a gaming and digital production company, Managing Director of an... Read More →
avatar for Sam Clemens

Sam Clemens

Founder & Chief Product Officer (@scclemens), InsightSquared
Sam is Founder and Chief Product Officer for Boston-based InsightSquared, maker of the top-rated sales analytics app. InsightSquared has been named to the BBJ's Best Places To Work list three years in a row and won the top award for mid-sized companies in 2015. Before InsightSquared, Sam was VP Product at HubSpot, VP Product at BzzAgent, and on the initial team at Elance.com. His background also includes venture capital with Greylock... Read More →
avatar for Daniel Wallace

Daniel Wallace

CEO & Co-Founder (@nutraclick), NutraClick
Daniel Wallace graduated from Harvard in 2008 and co-founded NutraClick in February 2009. In between, he marketed third-party health and beauty brands online, leading to the birth of NutraClick as a technology-driven health and wellness products company. In 2014, Wallace was named a finalist for the Ernst & Young Entrepreneur of the Year Award in New England. He is a member of the Young Presidents' Organization (YPO) and is an active... Read More →

Track Hosts
avatar for David Hayes

David Hayes

President & Founder (@hireminds), HireMinds
David Hayes is the President and Founder of HireMinds, a professional and executive search firm specializing in the areas of digital marketing, technology, and science. He is a graduate of Columbia University with a Bachelor of Philosophy, and has been in the search profession for over 20 years. David serves on the Board of Directors for MITX and is an active member of MassBio and BIMA. Outside of work he loves to hike, scuba dive, and cycle, and... Read More →


Thursday October 8, 2015 10:30am - 11:15am
Room 313

10:30am

Workshop: Creativity, Technology & Building Brands to Last Centuries: Shakespeare's Digital Future

It's crazy to talk about sharpest-edge new technologies, a dramatist who has been dead for 399 years, and the nature of creativity all in the same workshop. But at its core creativity requires the nutty combination of unlike things, so perhaps there's hope after all. 

Business genius and creative genius are partners, not opponents. Both sorts of genius thrive in times of intense change, and 2015 is one of those times. Digital technologies are exploding out of our laptops, phones and tablets into the rest of our lives. You can see this across megatrends like robotics, 3D printing, wearable computers and the internet of things: new forms of and access to information create new products and industries while old ones experience rebirth under evolutionary pressure. (Netflix kills the corner video store, but then also served as a midwife to HBO Go.) 

This has happened before, so it is illuminating to look back at another transformative time when literacy and access to books went through an exponential increase, the Renaissance, and then to dig into the environment that gave us one of history's most famous creative geniuses who is unknown as a business genius: William Shakespeare. 

Most people think that Shakespeare’s business success was built on his skills as a dramatist, but what if it’s the other way around? What if Shakespeare was a playwriting genius, at least in part, because he was a business genius first? The Shakespeare brand is still going strong four centuries later, and there are surprising lessons to be learned from how Shakespeare built his business and brand-- and these lessons, in turn, can help business people in 2015 (and beyond) grapple with transformative new technologies. 

In today's workshop, watch yesterday's Renaissance history smash into tomorrow's digital future as Dr. Brad Berens combines the Shakespeare Strategy with sharpest-edge technologies to show you where digital marketing is going, and how to get there. 


Speakers
avatar for Brad Berens

Brad Berens

Senior Research Fellow, Center for the Digital Future (@bradberens), USC Annenberg School
A trusted advisor to companies of all sizes and respected voice within the interactive media industry, Dr. Brad Berens has enjoyed a wide-ranging career that has storytelling as an organizing theme. These days, he divides his time among research and trend spotting at the USC Annenberg Center for the Digital Future, strategic consulting at Big Digital Idea, mentoring of startups (including at the Portland Incubator Experiment and the Nike... Read More →

Track Hosts
avatar for Barry Fiske

Barry Fiske

VP, Executive Creative Director (@SapientNitro), SapientNitro
An innovative leader.  A strategic dreamer.  A new media adventurer.  Barry’s talents have taken him around the world, through the award-shows and into executive leadership positions at some of the nation’s most progressive marketing and design agencies.  Over Barry’s 25 plus year career, he has launched products and created innovative advertising, entertainment, digital and physical experiences, and... Read More →


Thursday October 8, 2015 10:30am - 11:15am
Room 312

10:30am

Augmenting Products or Services
The Fundamental Transformation of Marketing by the Internet of Things

PTC is one of the biggest technology companies in Massachusetts and has an unparalleled investment in the Internet of Things. In this session, hear from the CMO of PTC on how smart, connected products are transforming competition and organizations and how this opens up important new requirements and opportunities for marketing.
 

Speakers
avatar for Eric Snow

Eric Snow

SVP, Corporate Communications, PTC
Eric Snow is SVP of corporate communications for PTC.  In this role he manages the global communications and corporate brand teams focused on helping tell the PTC story to key external audiences, including the media and industry influencer community, through the use of paid, earned, owned, and social media strategies.   Experience Eric has spent the past 20 years helping companies build, manage and protect their corporate reputation... Read More →

Track Hosts
avatar for Chris Rezendes

Chris Rezendes

Founder & Partner (@chris_rezendes), Inex Advisors
Chris Rezendes is the Founder and Managing Partner at INEX Advisors, an IoT consultancy; Founder at IoT Impact Labs, an IoT commercialization accelerator focused on bringing IoT to SMB (small and mid-sized businesses) operating in 'grand challenge' markets such as ag/food, water, energy, cities and more. He is also Founder and General Partner at IoT Capital Partners an IoT-dedicated early stage investment vehicle.


Thursday October 8, 2015 10:30am - 11:15am
Room 309

10:30am

Mobile App UX

In this session, a few app creators will talk about winning design principles.

Topics include:
  • Mobile UX experience 
  • Key design principles and lessons learned from brands, digital agencies and app developers
  • Developing an app: How to start?
  • How mobile apps should play into a brand’s interaction with its customers

Moderator
avatar for Sherrill Kaplan

Sherrill Kaplan

Senior Director, Digital Marketing & Innovation (@sherrillkaplan), Dunkin' Brands
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin' Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin's proprietary stored value card. Before joining Dunkin', Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service... Read More →

Speakers
avatar for Max Fresen

Max Fresen

SVP, Creative Director / Experience Design​​ (@maxspire), DigitasLBi US
With 20 award-winning years in the digital space as a creaBve director working with brands such as Sony, Bank of America, Samsung, adidas, Samsonite, Coca-Cola, and Dunkin' Donuts, Max brings a wealth of insights and rare expertise to the agency world. His passion for telling stories through innovative and engaging experiences has made him a standard-bearer for "Convergence"; his passion for coding art and eschewing... Read More →
avatar for Jen Reddy

Jen Reddy

VP of Marketing (@JenReddy27), IdeaPaint
Jen has over 13 years of experience as a marketing strategist and thought-leader, and over 8 years in the start up world. Reddy’s expertise includes brand planning, creative development, market research, customized events and content, and lead generation. Jen is a guest lecturer at Boston College and Boston University, and sits on the advisory boards of Design Museum Boston and the Kitchen Cabinet, and is a board member at Stoked.org. In... Read More →
avatar for Jon Squire

Jon Squire

CEO (@CARDFREE_Inc), CARDFREE
Jon Squire has more than 19 years of business, marketing and product development experience in financial services and emerging technologies. Most recently, Jon was CMO of CorFire, SK C&C's global mCommerce headquarters where he led the deployment of Dunkin' Donuts Mobile. He was also SVP of Mobile Payments at mFoundry where he spearheaded the Starbucks Card Mobile team and helped create the first mobile wallet initiatives in the U.S. with... Read More →



Thursday October 8, 2015 10:30am - 11:15am
Room 311

11:45am

Career Advancement: A View from the Top
In this session, leaders from various industries share their personal stories on getting to the top. You’ll walk away with some tips on getting from where you are to where you want to be.

Speakers
avatar for Dave Dugan

Dave Dugan

Global Agency Director (@facebook), Facebook
Dave serves as a Director on Facebook’s Global Agency Team, a role he has played since 2013.  He is responsible for developing the close partnership between WPP and Facebook, including initiatives across data and measurement, joint product and tools development, and education programs to help WPP teams bring innovation to their global client base.Dave spent the majority of his career in the agency world, including over 11 years at... Read More →
avatar for Adam Medros

Adam Medros

SVP, Global Product (@adammedros), TripAdvisor
Adam Medros heads worldwide product development for TripAdvisor. Since joining TripAdvisor in 2004, Adam has overseen improvements to core functionality, content operations, international expansion, and development of a wide variety of travel planning features including the TripAdvisor and City Guides mobile apps on iOS and Android, the "Trip Friends" social features, and Facebook Instant Personalization on TripAdvisor. Prior to joining... Read More →
avatar for Cindy Stockwell

Cindy Stockwell

President (@cindymstockwell), Trilia Media
Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday/Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media... Read More →
avatar for Alyssa Toro

Alyssa Toro

Sr. Partner/Chief Creative Officer (@alyssadtoro), Connelly Partners
Alyssa Toro is a 25-year veteran in Design and Advertising, a seasoned mom of two living in the Boston area and the founder of a nutrition brand called, Goodee™. Alyssa began her career at a handful of creative shops in Providence, including Leonard/Monahan. It was there that she learned the fundamentals of concept development and the importance of the role of strategic Design in the advertising community. As the Director of... Read More →

Track Hosts
avatar for David Hayes

David Hayes

President & Founder (@hireminds), HireMinds
David Hayes is the President and Founder of HireMinds, a professional and executive search firm specializing in the areas of digital marketing, technology, and science. He is a graduate of Columbia University with a Bachelor of Philosophy, and has been in the search profession for over 20 years. David serves on the Board of Directors for MITX and is an active member of MassBio and BIMA. Outside of work he loves to hike, scuba dive, and cycle, and... Read More →


Thursday October 8, 2015 11:45am - 12:30pm
Room 313

11:45am

Storytelling in a Participatory Culture
Not content to merely consume media, audiences participate on their own terms — appropriating and re-mixing content, responding in real time or inserting themselves into the story. In this participatory culture, how do you engage people without losing control of your narrative? How do you move beyond the “choose your own adventure” type of interactive storytelling to deliver a truly resonant branded experience? What is the role of data in the production process? Mike Monello and Elena Parker from Campfire will use multiple case studies to discuss the creative execution of participatory stories and to explore the use of artificial intelligence and other emerging technologies in creating ever-evolving content.  

Speakers
avatar for Mike Monello

Mike Monello

VP & Chief Creative Officer (@mikemonello), Campfire
Mike Monello founded Campfire in 2006 and has been intimately involved in the creative development of every project that has come through Campfire's doors. Clients include HBO, Harley Davidson, Infiniti, National Geographic, FX, Verizon and more. His work has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, Effies and Cannes Lions Festival. Mike has spoken at many prestigious events, including Futures of Entertainment at... Read More →
avatar for Elena Parker

Elena Parker

Creative Technologist (@elenakathryn), Campfire
Elena Parker is an award-winning interactive writer, producer and creative technologist, comitted to exploring narrative on new platforms. A graduate of New York University's Interactive telecommunications Program, she currently works at Campfire where she acts as Creative Technologist on projects such as "Deja-View", a responsive film, "Byzantium Tests" for Cinemax' Hunted, and "Slaves for Santanico" for Robert Rodriguez' El Rey Network... Read More →

Track Hosts
avatar for Barry Fiske

Barry Fiske

VP, Executive Creative Director (@SapientNitro), SapientNitro
An innovative leader.  A strategic dreamer.  A new media adventurer.  Barry’s talents have taken him around the world, through the award-shows and into executive leadership positions at some of the nation’s most progressive marketing and design agencies.  Over Barry’s 25 plus year career, he has launched products and created innovative advertising, entertainment, digital and physical experiences, and... Read More →


Thursday October 8, 2015 11:45am - 12:30pm
Room 312

11:45am

Embedded Objects

From ordinary to enchanted: designing embedded objects and the affects on customer experience, commerce, and social good. 


Speakers
avatar for David Rose

David Rose

Lecturer and Researcher (@davidrose), MIT Media Lab & Author of "Enchanted Objects: Design, Human Desire, and the Internet of Things"
David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects,  focuses on the future of the internet of things, and how... Read More →

Track Hosts
avatar for Chris Rezendes

Chris Rezendes

Founder & Partner (@chris_rezendes), Inex Advisors
Chris Rezendes is the Founder and Managing Partner at INEX Advisors, an IoT consultancy; Founder at IoT Impact Labs, an IoT commercialization accelerator focused on bringing IoT to SMB (small and mid-sized businesses) operating in 'grand challenge' markets such as ag/food, water, energy, cities and more. He is also Founder and General Partner at IoT Capital Partners an IoT-dedicated early stage investment vehicle.


Thursday October 8, 2015 11:45am - 12:30pm
Room 309

11:45am

Mobile Analytics
What kinds of things can you learn when you’re tagging appropriately within an app, for example the consumer’s path, behavior, and the points of drop-off? How does that all work – what do you need to think about as the administrator of the program? What about on the mobile web? In a post-cookie world what new technologies are being used, i.e. Facebook Atlas, Digital Fingerprinting Vendors, and what are the new regulatory pressures? What about multi-devices and omnichannel? What’s it really mean and how does it work?

Moderator
avatar for Lindsay Starner

Lindsay Starner

VP of Analytics (@hillholliday), Hill Holliday
Lindsay has 10 years of experience using marketing and business analytics to drive measurable results. She has been at Trilia for over 3 years and, during this time, she has led analytics engagements for a variety of clients with a relentless focus on improving effectiveness. She is a true professional with a wealth of knowledge covering multivariate statistics & modeling, analysis of large data-sets, experimental design, and marketing... Read More →

Speakers
avatar for Marlene Graseck

Marlene Graseck

Senior Strategic Insights & Research Manager (@MarleneGraseck), Electronic Arts
Marlene Graseck is the Senior Manager of Strategic Insights and Research at Electronic Arts, where she is responsible for ad product analytics, advertising effectiveness, audience profiling, and industry trends for the Global Media Solutions group. EA operates the largest media sales organization in the video games space, helping brands build beneficial relationships with its over 330 million globally connected users through dynamic media... Read More →
avatar for Kevin Hunter

Kevin Hunter

COO (@khunter), Gimbal
Kevin Hunter is Chief Operating Officer of Gimbal where he is responsible for guiding Gimbal's strategy and product vision, while overseeing day to day operations and building a world class team.  As a member of the founding team of Gimbal, Kevin is recognized as a visionary in the mobile data industry and for establishing Gimbal as the leading mobile engagement platform.    Prior to Gimbal's carve-out, Kevin led product... Read More →
avatar for Garrett MacDonald

Garrett MacDonald

Attribution Analytics & Optimization (@garrettmacd), Kochava
Bio coming soon!

Track Hosts
avatar for Sherrill Kaplan

Sherrill Kaplan

Senior Director, Digital Marketing & Innovation (@sherrillkaplan), Dunkin' Brands
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin' Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin's proprietary stored value card. Before joining Dunkin', Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service... Read More →



Thursday October 8, 2015 11:45am - 12:30pm
Room 311

12:45pm

Creative Thinking Workshop
Improve your creative thinking abilities, become a better problem solver, and find fresh business-building ideas in this workshop, led by a licensed creative thinking coach.

Speakers
avatar for Sarah Robertson

Sarah Robertson

Senior Creativity Coach, Before & After
Sarah has been working with Before & After for over 15 years as a facilitator and coach.  An independent marketing and advertising consultant based in Toronto, Sarah was personally trained by Tom Monahan.  Sarah's career has included stints in the public sector, private sector and the agency world.  She has worked with clients as diverse as Labatt Breweries, Unilever and  the Toronto Raptors.  Her unique understanding... Read More →

Track Hosts
avatar for David Hayes

David Hayes

President & Founder (@hireminds), HireMinds
David Hayes is the President and Founder of HireMinds, a professional and executive search firm specializing in the areas of digital marketing, technology, and science. He is a graduate of Columbia University with a Bachelor of Philosophy, and has been in the search profession for over 20 years. David serves on the Board of Directors for MITX and is an active member of MassBio and BIMA. Outside of work he loves to hike, scuba dive, and cycle, and... Read More →


Thursday October 8, 2015 12:45pm - 1:30pm
Room 313

12:45pm

Cooperative Campaign Opportunities

How could IoT deployed intelligently and intentionally create new marketing and advertising networks that create rich, customized, hyperlocal experiences for visitors, tourists, shoppers, or people who live and work at these locations where these services have been added? In this session we’ll discuss smart cities, and how multiple brands – both public and private – are working together to create value for users. 


Moderator
avatar for Chris Rezendes

Chris Rezendes

Founder & Partner (@chris_rezendes), Inex Advisors
Chris Rezendes is the Founder and Managing Partner at INEX Advisors, an IoT consultancy; Founder at IoT Impact Labs, an IoT commercialization accelerator focused on bringing IoT to SMB (small and mid-sized businesses) operating in 'grand challenge' markets such as ag/food, water, energy, cities and more. He is also Founder and General Partner at IoT Capital Partners an IoT-dedicated early stage investment vehicle.

Speakers
avatar for Douglas Hausladen

Douglas Hausladen

Director of Transportation, Traffic & Parking (@doughausladen), City of New Haven
Bio coming soon!
avatar for Nigel Jacob

Nigel Jacob

Mayor's Office of New Urban Mechanics (@nsjacob), Co-Chair
With an extensive background in collaborative, citizen-facing technology projects, Nigel Jacob co-founded the Office of New Urban Mechanics -  a civic innovation incubator and R&D Lab within Boston's City Hall.  Nigel has also served as Mayor Menino's advisor on emerging technologies. In both of these roles, Nigel worked to develop new models of innovation for cities in the 21st century.  Prior to joining the City of Boston... Read More →
avatar for Mike Kochanik

Mike Kochanik

CRO (@mkochanik), Flowthings
Over a 25 year distinguished career as a sales and marketing executive, Mike has led numerous early stage venture backed companies to successful liquidity events and the creation of shareholder wealth.   Mike’s efforts to bring to market early stage firms and define emerging markets span a remarkable range that includes Internet of Things, Cloud Computing, Virtualization, and Cyber Security. Prior to joining Flow, Mike founded the... Read More →


Thursday October 8, 2015 12:45pm - 1:30pm
Room 309

12:45pm

Mobile Payments
Money 2020. What does it look like? There are many emerging and financial services companies getting into payment space. This panel will bring together various emerging technologies and offerings behind mobile payments.

Moderator
avatar for Gloria Colgan

Gloria Colgan

President (@gkcolgan), PYMNTS.com
As the President of PYMNTS.com and Managing Director for Market Platform Dynamics, Gloria is a recognized leader in the successful designand deployment of new products and emerging payment strategies worldwide. With over 20 years of experience of working with globalfinancial institutions and retail partners, she has developed and delivered payment solutions in every aspect of the digital and commerce spaceincluding mobile commerce and digital... Read More →

Speakers
avatar for Bill Gajda

Bill Gajda

SVP, Global Head of Innovation & Strategic Partnerships (@BillGajda), Visa
Bill Gaja leads engagement strategy and commercial agreements with the world’s largest non-financial institutions, including Mobile Network Operators, Device Manufacturers, Platform Providers and Systems Integrators. Gaja leads global Venture Capital and Start-up engagement programs. He also heads up the Visa Incubator Program, and the "Visa Ready" Program, Visa's activities to develop and certify new technologies, devices and... Read More →
avatar for Will Wang Graylin

Will Wang Graylin

Global Co-GM (@wgraylin), Samsung Pay
Will has started five companies since obtaining two Masters degrees from MIT, LoopPay, his third mobile payment startup, was acquired by Samsung in February 2015 and now operates as a wholly-owned subsidiary. The prior two were Way Systems (sold to Verifone), and ROAM Data (sold to Ingenico), both were leading mobile POS & mobile payment solutions providers.   ROAM became the leading supplier of smartphone POS solutions and mobile... Read More →
avatar for Joshua Herzig-Marx

Joshua Herzig-Marx

Commerce Partnerships (@google), Google
Josh has worked with Google's Commerce Partnerships team since selling his company, Incentive Targeting, to Google in 2012. Prior to that, he worked in the healthcare and financial services technology sectors. Josh earned a BA from Middlebury College and an MBA from Babson College. He lives outside of Boston with his wife and two young daughters.

Track Hosts
avatar for Sherrill Kaplan

Sherrill Kaplan

Senior Director, Digital Marketing & Innovation (@sherrillkaplan), Dunkin' Brands
Sherrill Kaplan is the Director of Digital & Loyalty Marketing for Dunkin' Donuts, the largest coffee and baked goods chain in the world. In this role, she is responsible for all marketing for digital platforms including mobile, loyalty, web, CRM, email and payments, including the DD Card, Dunkin's proprietary stored value card. Before joining Dunkin', Sherrill was the Director of Client Services at Cartera Commerce, a loyalty service... Read More →



Thursday October 8, 2015 12:45pm - 1:30pm
Room 311