Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In this session, our speaker offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can’t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer).
Learn how companies use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, this session reveals the true foundation of successful, profitable innovation.
Join us for a unique opportunity to experience Design Thinking hands-on. Design Thinking is a creative, human-centered problem solving approach that offers an alternative to more familiar linear, analytical methods. The session will be interactive, fun, and educational. You will have a chance to experience first-hand the process at the center of today’s most innovative organizations.
Traditionally, design in business has been focused on graphics (e.g., posters) and new product development (e.g., toasters). While design undoubtedly makes valuable contributions in these areas, it is time for design thinking, processes and tools to play a broader role. Savvy brands are using design in non-traditional ways to accelerated solutions environments, the design of organizational systems and structures, as well as the management of organizational change. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. This session brings together case examples.
In this hands-on, guided workshop, you’ll learn how to discover and apply one of the concepts at the core of disruptive innovation: "Jobs-to-be-done." The ability to recognize the functional, emotional, and social motivators of behavior and to sift through them to find the ones that will spur rapid adoption of new solutions is a skill that is critical for everyone seeking to drive innovation. Through stories and exercises, we will explore how "Jobs-to-be-done" have been used in a variety of industries and geographies to create and grow businesses and how you can apply this simple but powerful tool to your work and life.
In this session, a few app creators will talk about winning design principles.
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