Misha Katz
Katz Digital Digital Marketing and Ad Tech Consultant
Boston, MA
Working with companies in the following focus areas:
1) Digital marketing & ad technology strategy – ad technology vendor selection (DSP, DMP), go to market strategy, product strategy, M&A evaluation.
• Created go to market strategy for audience extension product at automotive publisher, including DSP vendor selection
• Ran DSP vendor selection and M&A evaluation for a publicly traded company bringing an integrated digital marketing platform to hospitals
• Developed ad monetization strategy for top ranked mobile site
• Launched consumer-facing website and lead generation business in education space
2) Digital marketing programs – create and manage online customer acquisition programs, typically leveraging paid digital marketing (search, display, social, content).
• Tripled revenue for e-commerce company by launching display, social and retargeting and introducing coupon and email engagement program ($20k/mo. ad spend)
• Transformed lead generation program for financial services provider, increasing number of leads by 700% ($30k/mo. ad spend)
• Piloted social media marketing concepts for education for-profit ($25k/mo. ad spend on social media, $500k/mo. total ad spend)
• Launched customer acquisition program focused on paid search with landing page optimization for startup ($10k/mo. ad spend)
Misha Katz is an entrepreneur and former VC investor. He co-founded Furniture.com and bootstrapped the business from launch to a $4M run rate. He spent two years learning the VC business as an Associate at General Catalyst Partners, concentrating on investments in wireless, software and marketing platforms. Several investments he worked on have since been acquired, including Venetica, m-Qube and Maven Networks. He was part of the early marketing and product teams at 3PLex, a logistics software provider acquired by Maersk; IMO, a mobile phone retailer; JumpTap, a mobile ad network (acquired by Millennial Media, NYSE: MM); and AdHarmonics, a lead generation provider.