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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

avatar for Christa Carone

Christa Carone

CMO, Boston 2024 Partnership
Former CMO & CCO, Xerox & Fidelity (@christacarone)
Christa Carone is Co-Chair, Marketing Advisory Committee and acting Chief Marketing and Communications Officer for the Boston 2024 Partnership which is the organization charged with developing Boston’s bid, and the U.S.’ only representative city, for the 2024 Olympic and Paralympic Games.Formerly, an executive vice president at Fidelity Investments, a leading provider of  financial products and services to more than 20 million individuals, institutions and financial intermediaries.  In her most recent role, Christa applied her decades of  marketing and communications experience to shaping brands and go-to-market strategies for Fidelity’s diversified businesses.  She served as an in-house marketing strategist for new business ventures, developing and consulting on market segmentation, brand purpose and identity, stakeholder engagement and integrated online/offline marketing communication campaigns. Christa is formerly the executive vice president of  communications and corporate affairs for Fidelity, responsible for developing enterprise-wide communication strategies and leading Fidelity’s corporate affairs, media relations, internal communications, digital content, executive communications and events management.  Prior to joining Fidelity in 2013, Christa spent 17 years in increasingly senior roles at Xerox Corporation, most recently serving as chief  marketing officer. She led global marketing strategy and initiatives that included all communication touch points across paid, earned and owned channels of  engagement with Xerox stakeholders. Her responsibilities included brand management, advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, citizenship and the Xerox Foundation.  Prior to being appointed CMO in 2008, Christa was vice president of  global communications, leading Xerox’s public relations, internal and corporate communications, and community relations initiatives. She joined Xerox in 1996 as communications manager for the company’s manufacturing and supply chain division, was named corporate media relations manager in 1998, and became head of  corporate public relations in 2001.Christa received her bachelor of  arts degree in communications from the State University of  New YorkCollege at Geneseo. She is a member of M50, the Arthur Page Society, an advisory board member for the Center for Reputation Management at Drexel University, and a board director of  the software company, etouches.  

Christa is known for offering points of view on marketing and communications for the Forbes CMO network, Fast Company, Harvard Business Review and Ad Age. In 2013, she was named one of the best marketers of the year by BtoB Magazine for the third consecutive year. In 2012 and 2013, she was named among the most influential marketing and communication professionals in business by Appinions, and in 2011, was honored by The Holmes Report as one of the world’s most influential communicators.

My Speakers Sessions

Tuesday, October 6
 

1:45pm