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FutureM 2015 has ended
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Celebrating its 6th year - FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the future of marketing. We bring together the most relevant content and thought leaders, both locally and nationally, to create an environment of new ideas, connections, and inspiration. Named one of the "Must Attend Marketing Conferences for Leaders" in Forbes, this year’s event will be hosted at the Hynes Convention Center

avatar for Jennifer Eldin

Jennifer Eldin

Blackrock
Director, Global Head of Social Media & Content (@jenneldin)

Jenn is a seasoned marketer with over 10 years of experience building brands in retail and digital. She leverages data and analytics as weapons in the crusade for understanding customer needs and creating great content that drives demand. She is currently the global head of social media for BlackRock, the world’s largest asset manager, overseeing the blog and all social channels for the brand.

 

Prior to joining BlackRock she spent 5 years at American Express, where she launched American Express’s first hackathon, spearheaded the company’s first marketing mix analysis, and relaunched the Serve brand through a major above the line campaign that resulted in hundreds of thousands of new accounts. In her first role at American Express she lead content strategy, creation, operations and marketing for American Express OPEN Forum’s blog and social presences. Prior to joining American Express, she received her MBA from the University of Chicago, and before that she spent several years at News America Marketing, where she worked with CPG companies like Pepsi and Kimberly Clark to develop marketing campaigns. Outside of work, she is an avid paleo chef and night photographer. @jenneldin, IG: Paleo_Esque

 

My Speakers Sessions

Wednesday, October 7
 

3:00pm EDT